With so much talk about Facebook Causes, we’ve already seen fundraising go viral. Can volunteer engagement do the same? At what level will volunteers share their service activities with their social networks?
A few months ago VolunteerMatch added the popular ShareThis application to our service. Now that we have the first reports of how our Web site visitors are using ShareThis, some of the findings may surprise you.
Social Sharing and ShareThis
ShareThis is a free sharing tool that makes it easy for users to share content via social networks and social news sites. ShareThis also offers plain old email as an option for sharing – although across the Web, ShareThis clickers have been choosing this less and less often.
VolunteerMatch added ShareThis as an option on our volunteer opportunity pages so that a user who is about to sign up to volunteer can share their interest with their friends on Facebook, Twitter, Digg, Delicious, MySpace, etc.
The obvious benefit to tools like ShareThis is that they give our visitors the power to help increase the discoverability of organizations and their volunteer opportunities.
How Are Volunteers Sharing?