Green Silver from Down Under

ElegantRoots Blog

Posted via web from 3BL Media, CSR News, and Emily

The 3 Stages In The Journey Of A Volunteer

The 3 Stages In The Journey Of A Volunteer

Posted via web from 3BL Media, CSR News, and Emily

Interview with Paul Young from Craft Village UK | 3BL Media

(3BLMedia/theCSRfeed) March 16, 2010 – Development Crossing recently had the privilege of asking Paul Young, Founder of Craft Village UK, a few questions about his innovative work with rural artisans in Africa. A big thank you to Paul for taking the time…

1. Could you provide a brief overview of the organization and your role and responsibilities in it?

Overview
Craft Village UK works with rural artisan cooperatives in Kenya manufacturing our unique brand of copyright protected, animation inspired sculptures. After 3 years development we launched our debut ‘Simpsons Statues’ series this year.

We hope our contemporary African statues of cartoon characters will enable us to improve the working and living conditions of craftspeople and their families, and attract a new audience to the Fair Trade movement.

My Role: Pre Launch
My role was consumed with product and concept development… working with sculptors in Kenya, fine tuning the product, developing quality control techniques, etc.

Focus then switched to Corporate LA & London. The Simpsons as a brand is controlled by 20th Century Fox. For this business to progress it was vital to secure the necessary merchandising licenses.

To improve my chances I made a documentary about the project, highlighting the quality of the product how and where they are made, etc. After lengthy dialogue with Fox Los Angeles I secured a Simpsons merchandising License.

My role then returned to product development – specifically, packaging and print. I was honoured to work with Fox Creative to develop suitable packaging for this product range, which incorporates African inspired Simpsons artwork!

My role: Post launch
As the only employee, I’m involved in every aspect of the business. Managing production in Kenya, liaising with Fair Trade networks, overseeing logistics and shipping between Kenya, USA and Europe.

I work on sales strategies with my Europe and American distributors and growing Craft Village’s online presence. I’m developing our next product offering with a supplier in India. Plus I look after the general day to day ‘office role’ paperwork, bookkeeping, tax, etc. (The joys of being a new start up!!)

2. Capitalizing on the popularity of the Simpsons to “do good” seems like a great concept! How did the idea come about, or what inspired you to combine the fair trade movement with the lovable Homer Simpson?

Thanks! The initial idea occurred whilst looking at a set of stone elephant statues. I thought to myself if whoever sculpted them could produce something with a ‘western’ theme it’d be interesting to see the results.

The Simpsons seemed the automatic choice. It’s a phenomenal success in many countries. It’s an evergreen brand. Even after 20 years, 60 million people worldwide watch it every week. I expect it will still be popular in another 20 years. If Craft Village can sell one statue to just 0.1% of these regular viewers -it will provide 10 years full time employment for our Kenya artisans.

Plus the characters appearance lends itself well to soapstone production making The Simpsons seemed the ideal choice. I researched stone carving and Kenya seemed a good source of sculpture. I travelled to Kenya taking various Simpsons toys and made contact with artisans in the stone-carving region of Kisii. We took things from there.

It was natural to develop Craft Village in a spirit of Fair Trade. Fair wages, job creation and poverty alleviation is the bottom line, not just profit. I researched the soapstone industry, practices, payments and fair trade in general. I’ve gone to great lengths to ensure our partnership with our Kenyan artisans is operated in a fair and transparent manner.

I was delighted to achieve membership of the World Fair Trade Organisation earlier this year, cementing the unusual link between Craft Village, Fair Trade & The Simpsons.

3. How many craftspeople do you work with, and how is quality ensured?

At peak production levels approx 100 people work on this project in Kenya. Carver Group, Womens Cooperatives, quarry workers, local delivery companies and hardware suppliers all benefit from this work. The economic benefit and ripples reach a suprising number of people.

Our most effective quality control tool is our ‘Carver ID’ scheme. Artisans engrave a personal code on each piece they manufacture. This offers traceability and accountablility. Plus enables customers to discover which individual artisan produced their statue, adding a genuine personal link between customer and carver.

4. What’s next for Craft Village, are there plans to expand to other popular cartoon characters for instance?

Our product concept is transferable to many animation and film properties. To date I’ve met with Licensors for Star Wars, Nickelodeon, Aardman Animations and 4Kids Entertainment. I’ve recently started development on the next product offering. It is my vision that Craft Village will become a genuine innovator within Fair Trade and animation-art.

5. Any additional thoughts?

Yes! The next few months see the 20th Anniversary of The Simpsons. Our statues make an amazing and timely Christmas gift for people who have Simpsons fans amongst family/friends! Every order placed has a positive impact on many lives in Africa. Anyone interested can view videos and images on www.craftvillageuk.com.

Also, a big thanks to Development Crossing for the opportunity to feature on your excellent interview series.

Paul
Founder
Craft Village UK
www.craftvillageuk.com
www.twitter.com/craftvillage

About Development Crossing

Development Crossing promotes the growth of Corporate Social Responsibility and Sustainability through an online network of professionals that provides access to exclusive interviews, breaking news, discussions and global events. Members are able to directly connect with senior executives, socially responsible enterprises and nonprofits to solve common challenges, exchange ideas and capitalize on collective wisdom. Join for free at http://www.developmentcrossing.com.

Posted via web from 3BL Media, CSR News, and Emily

Horses Offering a Way to Give Back and Get Involved

This past week at Colorado Rocky Mountain School, our students and faculty took a week off from our regular academic schedule to experience Interim. CRMS Interim is designed to immerse students in experiences and pursuits that enable them to learn by doing. It exposes students to new ideas, experiences, and environments.  

In our Beginning Horsemanship Interim, we were very fortunate to hold our sessions at Strang Ranch where school counselor Ashley Smith and equestrian and horse professional Billy Goedert taught us many aspects of horsemanship, from mucking stalls to riding properly. During the week, we took multiple field trips and are very appreciative of the many organizations that took a great deal of time out of their day to inform us of the amazing deeds taking place. 

First, we would like to thank Strang Ranch for the use of their loving horses and wonderful facilities. Second, we’d like to thank Aspen Valley Horse Rescue and Mary Bright. AVHR takes in horses and finds homes for horses that would otherwise have been slaughtered and, with the help of donations, feeds and trains them. Many of the horses are pregnant mares from PMU ranches that are closing down their operations, where there is not enough money to feed and sustain the mares or their foals. 

We’d also like to express our gratitude towards Wind Walkers, an Equine Assisted Learning and Therapy Center where gentle horses, compassionate professionals, and helpful volunteers help challenged individuals find a state of well being. As a nonprofit organization, Wind Walkers reaches out to many families and positively impacts their lives through horses. They showed us how they help someone who’s disabled and how it might feel to be blind or not have the use of both arms. Next, we’d like to thank the Glenwood Veterinary Clinic for making our interim even more educational and for showing us some unforgettable pictures of surgeries. The things they are able to do to help out horses are truly miraculous. Because of the help of these organizations, this horsemanship interim has become a special part of our lives at CRMS. 

If you would like to volunteer or donate to Wind Walkers, they can be contacted at windwalkers@sopris.net. For more information about the horses rescued by Aspen Valley Horse Rescue, go to www.aspenvalleyhorserescue.org.

For more information on attending CRMS please go to www.crms.org 

by CRMS Beginning Horsemanship Interim Students

For a video of their Interim please click here

 CRMS5461

Posted via web from 3BL Media, CSR News, and Emily

Follow

Get every new post delivered to your Inbox.