Many leading organizations are embracing business sustainability as a means to gain a long-term competitive advantage. These organizations are adopting a more comprehensive definition and business sustainability that runs consistently through core business processes and aligns the interests of key stakeholders.
While executive support is a critical key component to business success, it is not the only form of leadership present in an organization. According to a recent study, top performing organizations view sustainability as a “must have” strategy for long term business viability and success. A defining characteristic of these organizations is a recognition and response to “pressures from stakeholders”.
Sustainable organizations understand the value in managing their key business relationships. They realize that a quality workforce, aligned with the goals of the organization, is essential to business sustainability. Whether led by a sustainability executive or traditional management, the pursuit of long-term business sustainability enables business stakeholders:
• Employees: Create incentives to lower costs, initiate process improvements, and stimulate innovation.
• Customers: Establish expectations that are defining products and service attributes.
• Suppliers: Align supply chain expectations to drive sustainable material requirements and efficiencies.
In both a corporate culture which encourages stakeholder engagement and a traditional setting, there are opportunities to further facilitate eco awareness across any organization.
In our sustainability consulting practice, we work with clients to build a focused business sustainability plan which incorporates sustainability concepts into core business practices. We work with business leaders to engage employees and other key stakeholders in business sustainability strategies that add specific value and promote company growth and success.