Business Sustainability: It’s More than just the Environment

Are you embracing sustainability as a way to gain a long-term competitive market advantage or just as a marketing strategy?  Does your definition of sustainability only include the environment?  The answers to these basic questions often compartmentalize business strategies and set varying business sustainability efforts apart.  Leading companies are adopting more comprehensive definitions and business sustainability strategies that run consistently through all core functions. 

In a recent Grist Profile of Adam Werbach, thought by many to be a thought leader in sustainability, he discusses his struggles with sustainability in the business world.  His comments align with our sustainability consulting experience in that businesses often fail to make sustainability an engrained part of their business operations.

“The battle I’m trying to fight in the business world is to adopt a broader definition of sustainability that is not just about environmental sustainability.  That’s a limiting factor to sustainability. What are the tools you need to be around for the long term? What is your long-haul strategy?”  Adam Werbach author of Strategy for Sustainability: A Business Manifesto.

His book defines seven principle of sustainability that will ultimately impact business:

•    Natural resources will become increasingly scarce and expense.
•    Massive demographic change is coming.
•    People are the most important renewable resource.
•    Cash flow matters more than quarterly earnings.
•    Every organization’s operating environment will change as dramatically in the next three to five years as it has in the past five.
•    A chaotic external world requires internal cohesion and flexibility.
•    Only the transparent will survive.

In Adam Werbach’s approach called “STaR mapping,” company’s analyze their strategies in terms of social, technological, and resource changes. The idea is to identify a “North Star goal”.  This is the strategic direction toward which an organization drives to reach greater sustainability. 

Similarly at Taiga Company, our sustainability consulting practice works with clients to build a focused business sustainability plan which incorporates sustainability concepts into business core practices.  We work with business leaders, work groups, and stakeholders to recognize the importance of business sustainability as a critical value driver for the company’s growth and success.

Posted via web from 3BL Media, CSR News, and Emily

Business Sustainability: Moving Beyond the Concept

The rapidly changing landscape of business today has place sustainability as pinnacle conversation in executive boardroom discussions and strategy sessions for future company success.  By shifting the traditional view of business sustainability as an added cost to a true business value opportunity, companies are jumping onboard to capture untapped benefits.  However, capturing this value requires executives and their organizations to move beyond the business sustainability concept to real action.

The economically driven actions over the past two years may have temporarily shifted the direction of the business; however, the prospect of financial recovery is creating a new platform for business sustainability.  If the corporate actions of the first quarter are any indication of the future, then business sustainability is definitely a 2010 focus. 

So the question you should be asking yourself: has my business transformed the business sustainability concept discussion into sustainable business action?

With many still on the fence, there is a distinct and defined early-mover advantage in taking proactive steps to create a business case for sustainability: 

•    Cut operating costs through operational and supply chain efficiencies
•    Improve throughput with asset and capacity utilization
•    Stabilize base revenue through customer loyalty and retention.
•    Grow revenue new streams by responding to shifting consumer expectations.
•    Stabilize investment dollars and stock performance with an improved business reputation

By treating sustainability as a goal today, early movers will develop competencies that rivals will be hard-pressed to match.  Our sustainability consulting experience has shown there to be an exponentially increasing number of benefits to sustainability, and we interact with organizations eager to tap into this business sustainability value. 

Posted via web from 3BL Media, CSR News, and Emily

Eco Recourses to Gear Up for Bike to Work Week 2010

Did you know that 70-100 bicycles can be built with the resources required to build one car?  This week, May 17-21 is National Bike to work week.  For those flexing your sustainability muscles, celebrate the week by encouraging others to commute by bike.   At Taiga Company, we’re encouraging our clients to embrace cycling as part of a sustainable lifestyle and for workers and to view bike commuting as a sustainability concept contributing to a business’ sustainability plan.

 So, gear up and get riding!  Here are resources to help you on your way.   Organizations to help get you started:
 

Not sure which path to take?

Green Bicycles and Green Bike Products

Green Bike Messenger Bags and Accessories:

Green Bike Panniers:

 Sustainable Clothing:

Organic Energy Bars:

 As President Obama’s Recovery Package helps more cities make their infrastructure bicycle friendly, and as Americans look to less expensive,  healthier, and more eco friendly ways to get around town, now is the perfect time to adopt a bike commuting lifestyle.  Cycling as alternative transpiration can help conserve energy, reduce traffic, reduce carbon emissions, and help to preserve the environment.    

Posted via web from 3BL Media, CSR News, and Emily

Glass vs. Plastic: Which is better?

Glass right? It’s been around for centuries, is safe (unless you cut yourself), non toxic, and easy to recycle. Plastic is mainly derived from fossil fuels, can have nasty additives that can leach into our bodies, and is less recyclable in many cases. Right?

Well I wish it was that simple. Glass-good, plastic-bad, has a nice ring to it. But alas, it’s more situational than that.

First of all, glass is heavier than plastic, so it costs more and burns more fuel to transport. Glass is also not recycled as often as you would think, at least not back into containers. Again it’s the weight factor. Unless there’s a local glass factory, it’s not cost/fuel effective to truck all that heavy glass around. So most of it gets ground up for pavement additive and landfill cover. Which is not all bad, because glass is pretty harmless in the environment – it’s just melted sand.

Plastic can actually have a lower environmental footprint in some cases, due to its light weight and how far it’s shipped. Depending on the number plastic, it’s fairly safe (Remember 1, 2, 4, 5- use ‘em and you stay alive; numbers 3, 6 and 7- use ‘em and go straight to heaven) and very recyclable material. Even after it can’t be recycled any longer, it can be cleanly combusted in modern waste to energy facilities. And unlike “clean coal” they actually exist, all around the world.

Take the common bottle of milk. I have a local dairy that sells milk in glass bottles with a return deposit. In this case, glass is a better choice- locally shipped and reused many times, it has a lower footprint. But if the local milk is not available and I’m buying a bottle from a more distant dairy, plastic might be better. Milk is sold in #2 HDPE bottles, which are untinted and very recyclable and very recycled. They also don’t break (we’ve had more than one glass bottle of milk slip and crash to the floor) and can be reused as sap buckets, water jugs, scoops and so forth. I can also buy milk in cardboard cartons, but they are coated with plastic and can’t be recycled at all. They can be reused as building blocks, brick makers and plant pots, but most of them get landfilled or burned.

Same for pop, soda or whatever you call it in your region. Glass bottles weigh twice as much as #1 PET, so if the beverage is local, glass is great. But #1 PET is also recycled, and can be shipped longer distance for the same amount of fuel. And now PET is being made into new bottles, like ReSource and Pepsi products. Promising new “green chemistry” is able to break the polymers down and rebuild them, so that the plastic can be recycled nearly infinitely.

Some products, like wine, just taste better in glass and can interact with plastics after 8 months to a year as they oxidize. On the other hand, freezing meats and veggies in glass does not work so well, and plastics keep meats from freezer burning. I seal my wild caught fish and venison in #4 LDPE bags filled with water.

And glass is just slightly more recycled than plastic overall; about 28 vs. 24%. In states without bottle deposit bills, glass is slightly less recycled!

So if I’ve confused you even more, good. Because we need to ask questions, look at the whole system and leave simple answers for the simple. Glass, aluminum, steel, and plastics all have a use in the right place and time. You could buy your milk in glass, yogurt in #5 PP plastic, and orange juice in cartons. The main effort should be to reduce, reuse, recapture and recycle everything you can, and lobby hard for the rest of it.

Which do you think is better? Weigh in here.

Greenopolis.com is dedicated to our users. We focus our attention on changing the world through recycling, waste-to-energy and conservation. We reward our users for their sustainable behavior on our website, through our Greenopolis recycling kiosks and with curbside recycling programs.

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Posted via web from 3BL Media, CSR News, and Emily

How to Clean Up the Oil

In 1978, the oil tanker Amoco-Cadiz broke up off the coast of France, dumping 220,000 tons of heavy crude oil into the Atlantic. The spill was so large that the entire Brittany coast was impacted. Because of the tremendous costs involved, only selected sections were treated with detergents and dispersants. Ecological studies five years later showed that the untreated areas had fully recovered. But, the areas that were treated have still not recovered 32 years later. How could this be?

Oil is a naturally occurring material. It is not uncommon for oil to seep up from cracks in the ocean floor. According to Terry Hazen, a PhD micro-biologist working on bioremediation in the Earth Sciences division of the DOE’s Lawrence Berkeley Laboratory, there are thousands of varieties of petroleum-degrading bacteria who are happy to feast on the oil and break it down into simpler and generally safer compounds. Whenever an oil spill occurs, local concentrations of these bacteria are seen to increase up to 100,000 fold.

That means that if the oil is contained and remains at sea, eventually it will be broken down. That’s an important point to keep in mind.

Eleven years after the Amoco-Cadiz, there was the Exxon Valdez incident which resulted in 11 million gallons of heavy crude entering Prince William Sound and despoiling 1300 miles of pristine coastline. ExxonMobil has spent over $7 billion to date on the cleanup with relatively little to show for it. Crews attempted bioremediation there, providing fertilizer to encourage the bacteria to grow. Some of the oil was broken down that way, though side effects, such as eutrophication, where the water becomes oxygen depleted and unable to support life, were significant. This effect is also responsible for numerous dead zones already existing in the Gulf of Mexico, the result of fertilizer-laden water coming down the Mississippi River as it passes through the Midwestern farm belt. Hazen is concerned that these dead zones may become significantly larger as the result of the recent spill because of the bacterial growth that will inevitably occur.

This is not to say that nothing that should be done. But the options are few and many of them, such as burning or the use of toxic dispersal agents can create as much or more harm than they are trying to prevent. Unfortunately, urgency and prudence don’t seem to mix any better than oil and water do.

According to Riki Ott, marine toxicologist and author of “Not One Drop: Betrayal and Courage in the the Wake of the Exxon Valdez Oil Spill,” spraying Corexit 9527A (which contains 2-Butoxyethanol) in the Gulf, as BP is currently doing, in an attempt to minimize damage to the coast, will kill the shrimp eggs and larvae and young fish that are in the water column now. The chemicals in them can linger in the water for decades, especially when used in deep water, where low temperatures can inhibit bio-degradation. The use of this chemical was responsible for the collapse of the herring fishery in Alaska after the Exxon Valdez. What is so counterproductive about this is the fact that this chemical will also kill the very micro-organisms that would otherwise naturally break down the oil. Ott’s biggest concern is the “young of the year,” the eggs and embryos and very young fish who are so much more sensitive to these chemicals. “There will be a delayed reaction,” she said, “when these fish don’t show up as adults when they’re supposed to.”

Terry Hazen feels that chemical dispersants should only be used, if at all, in a lesser-of-two-evils scenario, where their use might keep the oil from reaching particularly fragile areas or those harboring endangered species. According to Hazen, the most effective and the safest things we can do are to try to prevent the oil from coming ashore and damaging wetlands by erecting barriers and then physically mopping up as much as the oil as we can get our hands on. But where can we possibly find a mop that big?

It turns out that a number of interesting ideas have been proposed, including the use of human hair and cotton gin waste.

But by far the most compelling idea I’ve heard about comes from a Michigan woman named Adria Brown. Brown’s company, Recovery I Inc., has developed and patented a product called Golden Retriever that is designed to recover oil from water. It is made from corn cobs. Corn cobs turn out to be especially effective in this task, due to the fact that they are buoyant, and the fact that they tend to spin in moving water, which exposes their entire surface to the oil which clings readily to it. The absorption occurs quickly, and once adhered to, the cob will remain afloat without leaching, for over 24 hours allowing plenty of time for retrieval using skimmers. As an added benefit, the oil can be completely recovered by centrifuge and the cobs can be reused. Brown has been working with an extensive farm network across the Midwest, led by Feeders Grain and Supply of Corning, Iowa, to acquire the needed materials in quantity. Together, they have amassed a stockpile of close to 34,000 tons of material that is ready to be deployed to the Gulf, where it can be administered using barges, that is, as soon as someone down there asks for it. Sen. Chuck Grassley has also been involved, helping to move the paperwork in Washington.

Where will the manpower come from? How about the thousands of fishermen who are now out of work and are willing to do anything they can to save their livelihood? How about paying them instead of paying expensive outside consultants with their exotic chemical cocktails? According to Ott, who was on location in Lafayette, LA, when I spoke to her, “the people down here are looking for something that is “bayou-degradable.”

We can only hope that the folks in charge of the cleanup will listen to sensible suggestions, rather that continuing to rely on rash measures, in the appearance of “doing something” about the problem.

In the mean time, we will find out in about 75 days if BP’s effort, to drill a second well to release the pressure will work. By that time more than twice the oil that came out of the Exxon Valdez will have entered the Gulf waters.

It is very difficult to find any kind of silver lining in this story. All we can hope for is that the damage can be contained to the extent possible and that maybe all Americans will stop and reconsider the impact that our way of life is having on the planet that sustains us. I know, for me personally, every time I get in my car and drive somewhere, I imagine a few drops of oil being added to the Gulf of Mexico in my name.

RP Siegel is the co-author of Vapor Trails, a story about an oil spill and the man responsible for it.

Greenopolis.com is dedicated to our users. We focus our attention on changing the world through recycling, waste-to-energy and conservation. We reward our users for their sustainable behavior on our website, through our Greenopolis recycling kiosks and with curbside recycling programs.

GREENOP6885

Posted via web from 3BL Media, CSR News, and Emily

Acre – CSR and Sustainability Job Vacancies

As an international CR and sustainability recruitment company Acre works with a range of clients to find talented professionals to fill specialist job vacancies around the world.

Acre is currently looking to source individuals for the following roles:

Director of Sustainability & Corporate Affairs
USA or UK | Excellent

Acre has been retained by a Global FMCG brand leader to identify their Director of Sustainability & Corporate Affairs. As a prominent and influential figure within the organisation this role has responsibility to ensure the delivery of the overall sustainability program and continue to develop an innovative and industry leading future strategy that will exemplify the brand.

Manager – Advisory Services
USA – New York or San Francisco | Dependent on experience

We are currently working with two very well known CSR and Sustainable Development Consultancies based in New York & San Francisco.  You will be responsible for continuing to grow their member base and executing client projects across a variety of CSR related projects. Strong Corporate Responsibility and Sustainability Development knowledge is required, along with the passion, dedication and high ethical standards.

Director, Environmental Operations
USA – San Francisco | $150,000

Our client, one of the largest natural gas & electric utilities in the USA is recruiting for a newly created position, the Director of Environmental Operations.  You will be responsible for strategically partnering with the senior management of each business unit to ensure industry leading environmental programs are efficiently and effectively managed in order to ensure compliance and meet business objectives.

Director | Ethical Trading Initiative (ETI)
UK – London | Dependent on experience

For the past decade, the Ethical Trading Initiative (ETI) has been at the forefront of the international ethical trade movement, forging good practice among retailers and brands in the UK and driving improvements to working conditions across global supply chains.

Corporate Social Responsibility Manager
UK – Cambridgeshire | £ Dependent on experience

My Client, a trusted producer and importer of fresh fruit for the UK markets, is looking to hire a CSR Manager to lead on the sustainability strategy across the organisation and Group.

Senior Traceability Manager | Global Certification Programme & Eco-Label
UK – London | £ dependent on experience

Having set the global standard for sustainability in their space, our Client is now witnessing huge and growing demand for their certification programme. They are the leading not-for-profit certification programme that recognises and rewards sustainable practices in their sector, working from source through to the end user and all stakeholders in between.

Corporate Responsibility Manager
France | Salary dependent on experience

Our Client is recognised as one of the leading global providers of Corporate Responsibility and Sustainability consultancy. In response to the increasing demand in Europe for social and environmental advisory services, we are now looking for CR practitioners who have either consultancy or in-house/brand experience and a proven track record delivering strategic CR and Sustainability programmes, preferably in France.

Associate Director – Climate Change, Adaptation and International Development
UK – London | £65k – £95k depending on experience

There are few opportunities like this that arise and allow you to truly make a difference on a global scale, assisting to support developing countries in tackling the challenges posed by Climate Change.

 ACRE6875

Posted via web from 3BL Media, CSR News, and Emily

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