PwC’s 3-Tiered Strategy for Community Investment (USA)
This month, we can’t stop talking about PricewaterhouseCoopers (PwC) USA.
PwC USA has a solid track record of significant community investment. In recent years, under the insightful leadership of
But wait – let me back up….
The Five Millions Kids Initiative
Earlier this year, PwC launched a partnership with Operation HOPE to teach financial literacy and empowerment. The Five Million Kids Initiative (5MK) would require PwC to commit it’s 525 intern volunteers to work on some of the toughest high school campuses across the country. For many young students, math and money have little connection. The 5MK initiative makes education feel relevant to students through practical lessons in the “language of money.” It is meant to be a key aspect in curbing soaring high school drop-out rates in some of the most economically affected areas across the United States.
An initiative like this presents notable risks – it is not something to jump into unprepared. Shannon explains that the partnership is an extension of a strategic focus that PwC has been building over the years.
1. The Right Perspective.
It takes effort to see from a perspective other than our own, but its necessary when the desire to “make a difference” is genuine. PwC shifted their corporate view to that of the students in low-income school districts. What are their lives like? What difficulties do they face? Why do they struggle with learning? One basic need became clear: they’re hungry.
2. The Right Foundation.
When they started with the right perspective, PwC was able to consider another basic issue: by the time kids in low-income schools get to high school, they have already missed years of essential training in the foundational concepts of math and money. Without a strong base, the difficulty of learning financial literacy is multiplied.
PwC decided to provide the right foundation by engaging the MIND Research Institute, which uses innovative techniques to engage student’s visual reasoning abilities to solve multi-step problems. By the time these kids reach high school, they are primed to learn math for life skills.
3. The Right Partner.
The choice to focus their community investment initiatives on math and money came naturally to PwC. Shannon Schuyler explains, “Money is the core of what we do. Our people can teach this because we know it. ” The alignment of business strengths and resources with community solutions makes sense for PwC.