Is your company waiting to see how the market responds
before taking action? Is management afraid to over commit resources and capital to a yet to be defined direction? Are you stuck in a business sustainability ‘holding’ pattern? Well, chances are the company may be actually increasing business stakeholder risk and directly affecting the competitive position of the organization.
As Jackson Brown said, “Opportunity dances with those who are already on the dance floor.” Is your business on the dance floor or sitting in the bleachers? Our sustainability consulting finds the key to long-term business sustainability is often a willingness to take motivated action. By proactively reevaluating your organization’s internal processes and business strategies, you are taking a step in the direction of organizational directed change. If left to respond to the actions of other businesses or in response to external circumstances, you may be unknowingly be falling behind the competition.
In, Why Investors Should Consider Sustainability Risk Management, author Daniel Goleman explains the new risks businesses are facing. While regulatory and economic risks have been on the radar for a long time, the business world must now evaluate business sustainability from a new perspective.
Leading businesses are taking the opportunity to rework traditional business practices and models to position themselves in a more favorable position for the future. These businesses are now including environmental and social impacts in the profitability equation. Putting on their ‘green’ glasses, today’s leaders are addressing some basic business sustainability questions:
• What are the current and future dynamics in the market that could affect long-term business profitability?
• What business risk might the company be incurring by not taking action?
• What opportunities might the company missing out on now and in the future?
Taking proactive steps to anticipate change in the business world can not only create an opportunity to capture immediate value but can position and organization favorably in the future. Louis Pasteur said, “Chance favors the prepared mind.” How prepared is your business?