Organic and premium nutrition brands get the highest eco-friendly ratings from EcoAware Moms, with Bear Naked, Kashi, Cascadian Farms, Amy’s, and Newman’s Own topping their eco-friendly brand list. Similarly, EcoAware Moms rate Stonyfield higher than Yoplait, and SunChips higher than Frito Lay.
EcoAware Moms respond very positively to how Bear Naked uses fun and humor to invite shoppers to read their labels and encourages them to recycle. The Terracycle packaging used by Bear Naked is new and yet familiar in form, the resealable bag speaks to freshness and convenience, and the graphics are playful,” observes Harrison.
Still, many EcoAware Moms are at a loss as to how to rate the brands they buy and use, with about one in five saying they don’t have enough information to know how to rate the eco-friendliness of familiar food and beverage, lawn and garden, or cleaning brands.
For more information or to purchase a copy of the report “Are You Ready for EcoAware Moms?” please contact Sean Lucey at 727-743-2352, email@example.com. To schedule an interview with Ms. Harrison regarding the research findings, please contact Fran Lowe at 510-735-9871 (PST) or Sheryl Zapcic at 717-875-4545 (EST).
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