Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses. A growing number of people expect businesses to not only “do good” but to provide opportunities for them to give back to causes that resonate with them.
“Giving back” isn’t limited to consumer scenarios: employees also want to work for companies that care. Cone Research found that 79% of people would also prefer to work for a socially responsible company (Cone Millennial Cause Study 2006) and 79% of employees think it’s important that their companies match their giving. (2008 Cone Cause Evolution Study).
One key way employers can engage their employees in giving back is through a workplace giving program. In the current environment where employee disengagement is reportedly at a high, a workplace giving program that actively involves employees and provides a means for employers to demonstrate their commitment to giving back, is one tool in the employee engagement toolbox. A major driver behind the increased corporate appetite for implementing workplace giving programs is the mounting research that shows that employees want to work for companies that care, that social responsibility is a consideration in employees’ decisions to join, stay with or leave companies, and that there is a link between social responsibility and engaged, productive employees.
Workplace giving isn’t new but the landscape of workplace giving is dynamic. Following in this two-part article are 6 key trends for companies to consider around the changing landscape of workplace giving and giving their employees a convenient way to support causes they care about as part of existing employee experiences:
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