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3BL Media Announces Launch of 3BL TV, Featuring Web Video Content from CSR’s Most Influential Bloggers – Christine Arena, Chris Jarvis, and Fabian Pattberg | 3BL Media

(3BLMedia/theCSRfeed) – Northampton, MA – January 27, 2010 – 3BL Media, the experts in corporate social responsibility (CSR), sustainability and cause marketing communications, today announced plans to launch 3BL TV (Triple Bottom Line TV), a Web video channel scheduled to debut next month.  At the core of the channel’s programming will be regular video segments produced by Christine Arena, Chris Jarvis, and Fabian Pattberg, who are recognized as the most respected and widely read bloggers covering topics related to CSR and sustainability.

“3BL Media’s initial foray into Web video, the CSR Minute, is now recognized as the leading daily Webcast for CSR news and information,” said Greg Schneider, co-founder and CEO, 3BL Media. “With the launch of 3BL TV, we are building on that success and increasing our reach as a media company at the intersection of CSR, social media and web video.”

Programming on 3BL TV will include:

• theCSRminute – a daily video digest of CSR and sustainability news

• theCSRreport – an in-depth look at the CSR world via company profiles and interviews.

• CSRunscripted – personal essays featuring viewpoints, opinions, and insights.

About the Featured Contributors:

Christine Arena – corporate strategist, syndicated blogger, and award-winning author whose books include The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms That Are Changing Business Now (Collins, 2007), and Cause for Success: 10 Companies that Put Profit Second and Came in First (New World Library, 2004). Christine’s “Case in Point” blog, which separates the strategies and companies that make a positive difference from those that don’t, is currently published on a number of major business news websites.

Chris Jarvis – keynote speaker, consultant, and author of the Realizing Your Worth blog that focuses on CSR and corporate volunteering. In working with business and non-profits to create outstanding volunteer programs, Chris presents examples and practices that create value for companies while providing important benefits to the community.

Fabian Pattberg – a sustainability, CSR, and social media professional with many years experience whose expertise includes managing the production of multiple sustainability/CSR reports; planning and coordination of stakeholder engagement campaigns; advising companies on their CSR strategy/ implementation; and the use of social media for companies to promote their sustainability credentials.

”I’m excited to be working with Christine, Chris, and Fabian,” said John Howell, Editorial Director, 3BL Media. “Their experienced, authoritative voices brought to Web video on 3BL TV will allow 3BL Media to further support our mission of raising awareness for the importance of corporate responsibility.  This venture brings our viewers and readers beyond the CSR Minute’s headlines, to in-depth profiles and interviews, opinion, and analysis.”

About 3BL Media
3BL Media is the leading CSR (Corporate Social Responsibility), sustainability, and cause marketing communications company. The company’s experienced team of professionals helps organizations—from nonprofits to multinational corporations—have a positive influence on society and the environment through information sharing that leverages the most cutting-edge technology and social media. 3BL Media defines, builds and refines the tools and methods necessary to help organizations communicate their commitment to the Triple Bottom Line in the way stakeholders want and need to know.  For additional information, please visit:

http://3blmedia.com
http://twitter.com/3BLMedia
http://facebook.3blmedia.com
http://linkedin.3blmedia.com

Press Contact:
Steven Wright-Mark
Schwartz Public Relations
steven@schwartzpr.com
212-677-8700 ext. 29
http://twitter.com/SchwartzPRnyc

3BL Media Contact:
Greg Schneider
gschneider@3blmedia.com
866-508-0993 ext. 113
http://twitter.com/Greg_Schneider

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Indie Bands + Cool T-Shirts + Philanthropy = Yellow Bird Project | 3BL Media

Montreal-based non-profit gets together with indie rock bands to raise money for charities.

If you’re a fan of indie rock music, and you care about making a conscious difference in the world, then you should check out the Yellow Bird Project. I recently came across the website for this non-profit initiative, and after reading about why it was created and which bands were involved, it immediately became one of my favorite organizations. Oh, and the t-shirts are super creative!

The Yellow Bird Project was created by friends Matt Stotland and Casey Cohen, both who had a passion for music and a desire to turn that passion into something inspirational and quirky. They thought it would be great to get together with the bands, design t-shirts together and then sell the t-shirts to raise money for charities. Matt was good at computers, and Casey was a super salesman, so with their forces combined they started the project in 2006.

Here’s a video that shows how and why the whole project started:

The Yellowbird Project

It wasn’t easy to get connected with some of the coolest indie bands around since Matt and Casey didn’t actually know any, but luck changed for the duo when artist Devendra Banhart (known for his “freak-folk” music) decided to contribute a t-shirt design. The proceeds for his t-shirt would go to The Teenage Cancer Trust, a UK organization dedicated to helping teenagers and young adults with cancer.

Other awesome indie bands soon hopped on the Yellow Bird bandwagon once they realized this charitable and artistic initiative.

Here are a few of my favorites:

Bloc Party

The English band designed this shirt to support the Bread & Roses Community Fund, a foundation whose mission is to support social justice by raising money for health care, civil and human rights, a clean environment and peace.

Buy the shirt!

Don’t know the band? Here’s one of my favorite songs:

Bloc Party – Banquet

Metric

The Canadian indie-rock band designed this t-shirt to help MusicCounts, a music charity organization that provides music education to schools across Canada.

Buy the shirt!

Check out the band:

Combat Baby

The Shins

The band designed this cool t-shirt to help support the Nature Conservancy, an organization dedicated to protecting and conserving some of the most ecologically important lands and waters in the world.

Buy the shirt!

One of the catchiest songs on the Garden State movie soundtrack:

New Slang

These are just four of the indie rock bands that support the Yellow Bird Project. One band that supports the recycling efforts of Greenopolis is Wolf Parade. This band from Montreal, Quebec designed a t-shirt that raises money for Glass Casters Union, a non-profit organization that creates recycled glass ornaments with other indie bands. The profit made from selling the ornaments helps aid homeless and low-income people in the indie band’s local community.

Now do you see why this organization is so unquestionably cool? It’s all about great t-shirts, great causes and an even greater connection through music. I hope that the Yellow Bird Project continues to get new indie bands to support them to keep music and the planet alive!

Greenopolis.com is dedicated to our users. We focus our attention on changing the world through recycling, waste-to-energy and conservation. We reward our users for their sustainable behaviors on our website, through our Greenopolis Tracking Stations and with curbside recycling programs.

GREENOP4284

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