Volcom, In Partnership With National Coalition For The Homeless, Prepares To Launch Jeans Recycling Program For 2010

(3BLMedia/theCSRfeed) COSTA MESA, CA – July 13, 2010– Volcom, Inc. (NASDAQ: VLCM), the youth clothing innovator, is giving your jeans a chance again in 2010. 

In 2009 more than 5,000 pairs of jeans were collected by 100 North American stores featuring Volcom product and then donated to fifty local homeless shelters across the country. This year Volcom is hoping to collect upwards of 10,000 pairs from more than 300 participating stores around the world. 

In August, each of the participating retailers will set up a Denim Recycle Bin in their store where do-gooders can bring in a used pair of jeans in good, wearable condition to contribute to the drive. Anyone who donates a pair of jeans at any one of the participating stores will receive either a Give Jeans a Chance hat, sticker or button. Additionally, every participant automatically gets entered for a chance to win a year supply of Volcom Brand Jeans (VBJ), a $1,000 Volcom prize pack or one of the 50 VBJ runner up prize packages being offered.  
 
Regarding last year’s campaign, Neil Donovan, Executive Director, National Coalition for the Homeless said, “Volcom’s Give Jeans a Chance (GJAC) is inspiring thousands to make a single donation and it’s having a huge impact in the lives of so many homeless people.”  
 
So that fans can show their support, Volcom is offering a Give Jeans a Chance t-shirt, which will be available at most participating retailers in early August (see attached image). As part of the Volcom Give Back Series, part of the proceeds from the shirt will be donated to the National Coalition for the Homeless in support of their quest to end homelessness.
 
“Last year’s drive proved to be rewarding to all involved,” said Derek Sabori, Volcom’s Director of Sustainability and Corporate Social Responsibility. “You see the photos and people are just stoked… Stoked to give back.”
 
Floris Gierman, Volcom’s Director of Retail Marketing is heading up the program and agrees, “Putting on clean, dry jeans in the morning is something that most of us take for granted. It’s easy to forget the tremendous number of homeless people living in the US who cannot enjoy the same simple privilege. We could not be more excited about Give Jeans a Chance returning for its second year. With the continued support of shops and homeless shelters we hope to reach our goal of raising 10,000 pairs to keep those in need warm this winter.”
 
For more info about Give Jeans a Chance and for updates on the drive, check www.volcom.com/givejeansachance.
 
For additional info, please contact
 
Floris Gierman
 
Phone: 949-646-2175
 
fgierman@volcom.com
 
About Volcom, Inc.
 
Volcom is an innovative designer, marketer and distributor of premium quality young men’s and women’s clothing, accessories and related products. The Volcom brand, symbolized by The Stone, is athlete-driven, creative and forward thinking.   Volcom has consistently followed its motto of “youth against establishment,” and the brand is inspired by the energy of youth culture. Volcom branded products are sold throughout the United States and internationally. Volcom’s news announcements and SEC filings are available through the company’s website at www.volcom.com.
 
About the Volcom Give Back Series
 
Created in 2008, the Volcom Give Back Series (VGBS), is a program where a percentage of proceeds from select styles go directly to community-based non-profits. The company has supported charities and organizations including the National Coalition for the Homeless, TACA (Talk About Curing Autism), Boys and Girls Club of Hawaii, and Boarding for Breast Cancer (B4BC).

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3BL Media Announces Launch of 3BL TV, Featuring Web Video Content from CSR’s Most Influential Bloggers – Christine Arena, Chris Jarvis, and Fabian Pattberg | 3BL Media

(3BLMedia/theCSRfeed) – Northampton, MA – January 27, 2010 – 3BL Media, the experts in corporate social responsibility (CSR), sustainability and cause marketing communications, today announced plans to launch 3BL TV (Triple Bottom Line TV), a Web video channel scheduled to debut next month.  At the core of the channel’s programming will be regular video segments produced by Christine Arena, Chris Jarvis, and Fabian Pattberg, who are recognized as the most respected and widely read bloggers covering topics related to CSR and sustainability.

“3BL Media’s initial foray into Web video, the CSR Minute, is now recognized as the leading daily Webcast for CSR news and information,” said Greg Schneider, co-founder and CEO, 3BL Media. “With the launch of 3BL TV, we are building on that success and increasing our reach as a media company at the intersection of CSR, social media and web video.”

Programming on 3BL TV will include:

• theCSRminute – a daily video digest of CSR and sustainability news

• theCSRreport – an in-depth look at the CSR world via company profiles and interviews.

• CSRunscripted – personal essays featuring viewpoints, opinions, and insights.

About the Featured Contributors:

Christine Arena – corporate strategist, syndicated blogger, and award-winning author whose books include The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms That Are Changing Business Now (Collins, 2007), and Cause for Success: 10 Companies that Put Profit Second and Came in First (New World Library, 2004). Christine’s “Case in Point” blog, which separates the strategies and companies that make a positive difference from those that don’t, is currently published on a number of major business news websites.

Chris Jarvis – keynote speaker, consultant, and author of the Realizing Your Worth blog that focuses on CSR and corporate volunteering. In working with business and non-profits to create outstanding volunteer programs, Chris presents examples and practices that create value for companies while providing important benefits to the community.

Fabian Pattberg – a sustainability, CSR, and social media professional with many years experience whose expertise includes managing the production of multiple sustainability/CSR reports; planning and coordination of stakeholder engagement campaigns; advising companies on their CSR strategy/ implementation; and the use of social media for companies to promote their sustainability credentials.

”I’m excited to be working with Christine, Chris, and Fabian,” said John Howell, Editorial Director, 3BL Media. “Their experienced, authoritative voices brought to Web video on 3BL TV will allow 3BL Media to further support our mission of raising awareness for the importance of corporate responsibility.  This venture brings our viewers and readers beyond the CSR Minute’s headlines, to in-depth profiles and interviews, opinion, and analysis.”

About 3BL Media
3BL Media is the leading CSR (Corporate Social Responsibility), sustainability, and cause marketing communications company. The company’s experienced team of professionals helps organizations—from nonprofits to multinational corporations—have a positive influence on society and the environment through information sharing that leverages the most cutting-edge technology and social media. 3BL Media defines, builds and refines the tools and methods necessary to help organizations communicate their commitment to the Triple Bottom Line in the way stakeholders want and need to know.  For additional information, please visit:

http://3blmedia.com
http://twitter.com/3BLMedia
http://facebook.3blmedia.com
http://linkedin.3blmedia.com

Press Contact:
Steven Wright-Mark
Schwartz Public Relations
steven@schwartzpr.com
212-677-8700 ext. 29
http://twitter.com/SchwartzPRnyc

3BL Media Contact:
Greg Schneider
gschneider@3blmedia.com
866-508-0993 ext. 113
http://twitter.com/Greg_Schneider

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Indie Bands + Cool T-Shirts + Philanthropy = Yellow Bird Project | 3BL Media

Montreal-based non-profit gets together with indie rock bands to raise money for charities.

If you’re a fan of indie rock music, and you care about making a conscious difference in the world, then you should check out the Yellow Bird Project. I recently came across the website for this non-profit initiative, and after reading about why it was created and which bands were involved, it immediately became one of my favorite organizations. Oh, and the t-shirts are super creative!

The Yellow Bird Project was created by friends Matt Stotland and Casey Cohen, both who had a passion for music and a desire to turn that passion into something inspirational and quirky. They thought it would be great to get together with the bands, design t-shirts together and then sell the t-shirts to raise money for charities. Matt was good at computers, and Casey was a super salesman, so with their forces combined they started the project in 2006.

Here’s a video that shows how and why the whole project started:

The Yellowbird Project

It wasn’t easy to get connected with some of the coolest indie bands around since Matt and Casey didn’t actually know any, but luck changed for the duo when artist Devendra Banhart (known for his “freak-folk” music) decided to contribute a t-shirt design. The proceeds for his t-shirt would go to The Teenage Cancer Trust, a UK organization dedicated to helping teenagers and young adults with cancer.

Other awesome indie bands soon hopped on the Yellow Bird bandwagon once they realized this charitable and artistic initiative.

Here are a few of my favorites:

Bloc Party

The English band designed this shirt to support the Bread & Roses Community Fund, a foundation whose mission is to support social justice by raising money for health care, civil and human rights, a clean environment and peace.

Buy the shirt!

Don’t know the band? Here’s one of my favorite songs:

Bloc Party – Banquet

Metric

The Canadian indie-rock band designed this t-shirt to help MusicCounts, a music charity organization that provides music education to schools across Canada.

Buy the shirt!

Check out the band:

Combat Baby

The Shins

The band designed this cool t-shirt to help support the Nature Conservancy, an organization dedicated to protecting and conserving some of the most ecologically important lands and waters in the world.

Buy the shirt!

One of the catchiest songs on the Garden State movie soundtrack:

New Slang

These are just four of the indie rock bands that support the Yellow Bird Project. One band that supports the recycling efforts of Greenopolis is Wolf Parade. This band from Montreal, Quebec designed a t-shirt that raises money for Glass Casters Union, a non-profit organization that creates recycled glass ornaments with other indie bands. The profit made from selling the ornaments helps aid homeless and low-income people in the indie band’s local community.

Now do you see why this organization is so unquestionably cool? It’s all about great t-shirts, great causes and an even greater connection through music. I hope that the Yellow Bird Project continues to get new indie bands to support them to keep music and the planet alive!

Greenopolis.com is dedicated to our users. We focus our attention on changing the world through recycling, waste-to-energy and conservation. We reward our users for their sustainable behaviors on our website, through our Greenopolis Tracking Stations and with curbside recycling programs.

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CSR Minute: Microfinance Bulletin; William and Flora Hewlett Foundation’s Grants

Corporate Social Responsibility News: Microfinance Institution Exchange’s Bulletin; William + Flora Hewlett Foundation’s Grants.

CSR Minute: Applied Materials at Sustainable Business Meeting in Silicon Valley

Corporate Social Responsibility News: Applied Materials at Sustainable Business Institute’s Silicon Valley User Group Meeting.

CSR Minute: Wal-Mart’s Sustainability Consortium Joins IT Corps; Fish2Fork “Green” Seafood Guide

Corporate Social Responsibility News: Wal-Mart’s Sustainability Consortium Joined by IT Corps; Fish2Fork’s Sustainable Seafood Dining Guide.

Recycling and Conserving tips from Susan Saint James | 3BL Media

Susan Saint James, actress and activist shares some of her recycling and conservation tips with Melissa McGinnis and GreenopolisTV. Known for TV roles like Kate and Allie, Susan has also been known to being a bit “green”. She says she has been carrying a re-usable tote around since she named her children Sunshine and Harmony over 30 years ago. Susan hopes to inspire another generation to do the “right thing” by sharing her tips…Thanks Susan!

Greenopolis.com is dedicated to our users. We focus our attention on changing the world through recycling, waste-to-energy and conservation. We reward our users for their sustainable behaviors on our website, through our Greenopolis Tracking Stations and with curbside recycling programs.

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CSR Minute: Cause Marketing Forum + IEG’s 2010 Sponsorship

Corporate Social Responsibility News: Cause Marketing Forum + IEG’s 2010 Sponsorship Forecast; UNC’s Kenan-Flagler Business School Aids New Sustainable Businesses.

CSR Minute: Bill and Melinda Gates Foundation’s Microcredit Grants; INFACT Global Partner’s CSR Service

Corporate Social Responsibility News: Bill and Melinda Gates Foundation’s Microcredit Grants; INFACT Global Partners’ New CSR Compliance Service.

Is Green Contagious? Zola Goods Moves Communities toward the Green Tipping Point | 3BL Media

(3BLMedia/theCSRfeed) January 20, 2010 – The economy may be recovering but we’re not out of the woods yet; the December US jobs report suggests we’ve got a long way to go, with millions of people still looking for new jobs and a new direction. Environmental initiatives provide solutions by creating jobs, businesses and a better future. As green efforts progress they’re moving toward a “tipping point” at which green takes off to transform daily life for all of us. Becoming a Zola Coordinator with Zola Goods provides a new income for many and moves communities toward the tipping point where green truly becomes mainstream. 

Founded in 2007 by Beth Remmes in Atlanta, Georgia, Zola: The Art of Living Green (www.zolagoods.com) provides people with an opportunity to share an empowering message and initiate change in homes across the United States, while also offering the chance to earn a supplemental income.  Zola helps people to become more conscious consumers, making purchases more consistent with the long-term view of our impact on the environment and the world we’ll have in the future.
 
Embracing a grassroots approach, Zola Coordinators hold eco-home parties and workshops in their communities. With interesting and sometimes startling facts, a Zola Coordinator takes guests through the life of an average American consumer and demonstrates how to make small changes to improve their lives and surrounding environment. We often don’t see how much of an impact we have, or how we can make a difference. The conversation frequently turns to how people can participate in their local communities, from community gardens, to farmer’s markets, to recycling efforts in their schools and neighborhood.
 
Solutions and trends that transform society often come from the ground up.   In The Tipping Point, Malcolm Gladwell writes, “To create one contagious movement, you often have to create many small movements first.” Each Zola Coordinator brings together small groups of people to share ideas and take actions that create a greener and more sustainable future. Groups that connect at Zola Parties are centers of change, spreading the green message outward to the rest of their community.
                                                                                                                  
Zola’s product line is carefully determined using the triple bottom line value system that focuses on People, Planet, and Profit. Featured are some of the best eco-friendly products on the market including, energy and water saving devices, reusable bags, recycled paper goods and soy candles. In addition to environmental benefits, many of these products will also save people money. Unlike other direct selling companies, Zola has no selling or recruiting requirements. Zola Goods continued to grow in 2009, despite the lagging economy, demonstrating the consistent interest in authentic green information and products and in new opportunities.
           
Tony Kvale, of Kvale Good Natured Games LLC remarks, “Zola is a direct-selling model that is focused on products and principles, rather than pure profit motivation. Zola’s message is a long-awaited breath of fresh air!” Zola Goods is also a Green America approved company, awarded this distinction because of its principles, policies, and practices that improve the quality of life for their customers, employees, communities, and the environment.
 
Zola, of Italian origin, means “piece of earth.” By making small changes, each of us can heal our own piece of earth and together create an abundant future for our planet. Each of us can make an important difference, starting with decisions we make every day in our homes. “People may be confused, suffer from green fatigue, or be under the impression that their contributions would be insignificant, so they do not act,” says Remmes.  “By educating people about the green movement in a fun, non-political forum, Zola empowers people to realize that individual actions are imperative to the health of our environment, and lays the foundation for people to be more open to large scale change, such as alternative energy.”
 
Have your own green business and want to get involved? Zola also highlights other green companies. Is your green business listed? If not, add yours today.  http://www.zolagoods.com/links.php
 
If you would like more information about Zola, or to schedule an interview with Zola founder, Beth Remmes, please call 770-715-4525 or visit www.zolagoods.com.
 
Blog http://theartoflivinggreen.wordpress.com/
Twitter http://twitter.com/zolagoods
Facebook http://www.facebook.com/home.php?#/pages/Zola-Goods/42089946946?ref=ts
 
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