3BL Media's Commentary and News

The 10 Most Innovative Consumer Product Companies

3BL Media — Fri, 15 Apr 2011 02:33:54 +0000

01 / Nissan

For creating the Leaf, the first mass-market electric car.

02 / Nike >>

For its mix of sports, style, and yes, plastic bottles. Nike developed 2010 World Cup jerseys for 10 countries/teams from discarded plastic bottles scavenged from Japanese and Taiwanese landfill sites. The bottles were melted down to produce a yarn for fabric for the jerseys.

03 / Samsung >>

For transforming itself into a steady source of cutting-edge electronics. Samsung has rolled out new and sophisticated options for kitchen appliances, including the Samsung FTQ307 induction range, which features a three-fan convection oven and warming drawer, and the Samsung RF4287, which features a flexible middle drawer that can help save energy usually lost to people (especially kids) opening the entire fridge and hanging in the doorway.

04 / Dyson

For continuing to rethink urban appliances–with style. The Dyson City vacuum, technically known as the DC26 Multi-floor Vacuum, is explicitly designed for urban apartment dwellers in need of a space-saving solution. Dyson Air Multiplier fans draw in air and amplify it, from 15 to 18 times, with no blades or grille, producing an uninterrupted stream of smooth air without unpleasant buffeting.

05 / P&G

For implementing a systemized, measured means of achieving a broader set of sustainability goals. Executives announced this year a series of 10-year goals, including using renewable energy for 30% of its factories and 20% renewable or recycled materials for all products and packages.

06 / Whirlpool

For its smart washer and dryer line that brings the kind of intelligence and personalization to laundry that we’ve grown accustomed to in, say, our home-entertainment centers.

07 / Method

For doubling down on its commitment to both good design and sustainability in home cleaning products. Its new eco-friendly laundry detergent uses pump technology (a first for laundry detergent brands) to eliminate the mess created by traditional jugs of detergent. If the consumer follows the “four pump” rule, there is less wasted detergent.

08 / Oxo

For reshaping more and more everyday household tools with its smart design ethos. The International Design Excellence Awards recognized the Oxo cork pull, which comes with a built-in foil-cutter; the firm also won a bronze Spark Design Award for its GG 360 LiquiSeal Travel Mug. Next up: moving out of the kitchen. Oxo Tot is a kid-friendly line that includes bathing, cleaning, feeding, and lighting gear.

09 / Unilever

For helping consumers change their cleaning habits to become better stewards of the earth–and making more of its own eco-friendly products–as part of its Cleaner Planet Plan.

10 / Merck

For developing a groundbreaking FootMapping technology for its Dr. Scholl’s brand that uses 2,000 pressure sensors to measure the different areas of the foot that take the biggest hits when walking, and then recommends different orthotics solutions. FootMapping is part of an in-store orthotics center that Dr. Scholl’s (a brand in Merck’s consumer care division) is installing in drug stores and shoe retailers.

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CSR Minute: Herman Miller Scores #1 in Fortune’s “Most Admired Companies”; Chambers Ireland Launches 8th CSR Awards

3BL Media — Tue, 15 Mar 2011 13:50:04 +0000

Corporate Social Responsibility News: Herman Miller Scores #1 in Fortune’s “Most Admired Companies”; Chambers Ireland Launches 8th CSR Awards.
This CSR Minute is brought to you by RSF Social Finance. For information on how RSF Social Finance is transforming how the world works with money, visit http://rsfsocialfinance.org.
Watch this and other CSR Minute podcasts: http://3blmedia.com/3bltv.

Formats available: Quicktime (.mov), MPEG-4 Video (.m4v)

Tags: csr minute, herman miller, design, fortune magazine, admired companies, chambers ireland, csr awards, 3bl media, csr, cause marketing, sustainability, commentary

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Google's Doodle Debacle and What It Means to Your Kids

3BL Media — Fri, 25 Feb 2011 17:59:20 +0000

By Lynette T. Owens

Earlier this week, Google was exposed for an issue with their 4^th annual “Doodle 4 Google” contest. The contest is designed to encourage creativity among students in grades K-12 in the U.S… It asks them to create a drawing using the Google logo. The winning entry is then displayed on the Google home page and the winner receives a college scholarship and a technology fund for their school. It’s commendable to engage and reward students in this way and it’s a fantastic way to build goodwill around a brand (not many brands valued so highly will allow people to mess with their logo).

But the misstep Google made in this 4th year is stunning, especially for a company that is closely scrutinized and many times criticized for its privacy practices. I took particular interest in this story and contest because we are also currently running a contest aimed at youth and schools.

According to Google’s contest site, they made one change in this 4^th year which seems to have contributed to their mistake. In the past, they only allowed kids to participate through their schools. But many parents had apparently expressed interest for their kids to participate despite the fact that their schools were not registered to do so. So they opened the gates to parent-sponsored entries as well as school-sponsored entries.

Continue reading Google's Doodle Debacle and What It Means to Your Kids…..

About Trend Micro

To support our vision of making the world safe for exchanging digital information, Trend Micro aspires to make a difference by using our 20+ years of expertise in developing world-class security software for homes and businesses to make the world at large a better place. One of the ways we do this is through a commitment to make the Internet a safer place for young people around the world.

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Are we the Wikileaks of Green Building?

3BL Media — Fri, 10 Dec 2010 20:18:20 +0000

The word of the year 2010 is transparency. Credit its prominence to the modern James Bondian figure Julian Assange and his WikiLeaks divulgence of state secrets. But WikiLeaks’ efforts have done as much to cloud the debate over transparency as they have to shed light on matters that impact our daily lives.

What the Pharos Project shares with WikiLeaks is being a transformative platform for transparency. But we do not use shadowy tactics to achieve this goal. We do not play geopolitical games. We’re encouraging voluntary disclosure by manufacturers, and we’re empowering consumers to make informed choices.

There are important distinctions between types of transparency, data collection tactics, and information dissemination. There are state secrets, and then there are marketplace secrets. There are data dumps, and then there are contextualized fact-based evaluations.

There is now a healthy debate about the role full transparency has in global affairs — does it encumber authoritarianism (as Assange argues) or engender anarchy? It is hard to judge where the release of state secrets falls — does it hurt or help people to satisfy basic human needs, and protect human rights? It shakes up the status quo, but what is end game of this chaos strategy?

In the marketplace, the role of transparency is clear. As consumers who want a healthier planet, we have the power to demand to know what we are buying. We are in a position of strength, though some corporations try to flip the equation through black-box certifications and greenwash.

The Pharos Project has had some positive results in obtaining fully transparent information from manufacturers. Many companies are clearly committed. Others are much more reluctant to say even where their products are made. If we (and you) want to know, it is our choice to buy only from companies that are transparent.

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How we plan to reshape things going forward.

3BL Media — Wed, 01 Dec 2010 19:59:02 +0000

Dear Subscribers,

If it hasn’t already occurred to you, we apologize for the obvious slowdown in commentary posts here on our SECOND blog. There’s an obvious reason for this: our editorial team, along with members of management, have decided it best for 3BL Media to focus it’s primary resources and talent in building up our main blog page.

The logic behind this long overdue decision is simple: reader simplicity.

We feel having two blog sites, one here on WordPress, and the other on our homepage, over-shoots the mark on what we’re trying to create. Though our wordpress blog was created in principle to hedge conversation and discussion, we feel that our main blog page offers readers much more perspective in our overall mission.

We are not discarding this blog( I can not stress this enough). We, as a team, have decided to instead use this blog space as a 3BL Media hub featuring updates on technological improvements, creative dialogue, and opinion pieces on the topics of corporate responsibility and cause marketing in it’s current-and subsequent-future form.

We hope you stick with us during this ride, and if you have any questions on this update or previous ones, please comment.

We encourage conversation.

In the meantime, continue to follow our updates on Twitter, and visit 3BL Blog to keep up on all Corporate Social Responsibility and Cause Marketing dialogue.

Editor

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Water Creeping to the Top of the Sustainability List

3BL Media — Tue, 09 Nov 2010 15:04:45 +0000

“Water, water, everywhere, nor any drop to drink”.

Taken from Samuel Taylor Coleridge’s poem “Rime of the Ancient Mariner” , the author describes a man dying of thirst surrounded by a sea of water. This text, in many ways, describes one on the major challenges facing the world today. Beyond simply having access to water, the ability to effectively manage this precious resource will be essential for long-term global sustainability.

Governments, businesses, and individuals around the world are recognizing the relationships of water to long term sustainability. Clean, fresh, and ‘usable’ water is no longer just an issue for developing countries. It has become a global social and business sustainability issue.

Water is linked to every facet of life on our planet and directly interacts with a myriad of sustainability concepts. Focusing specifically on the unique energy/water relationship, our professional consulting discusses this critical link in a recent post. In many ways water, rather than energy production challenges, will be the focus for many in the future.

• Water and energy are essential to every aspect of life: social equity, ecosystem integrity, economic and business sustainability.

• Water is used to generate energy; energy is used to provide water.

• Water and energy are used to produce crops; crops can in turn be used to generate energy through biofuels.

As a sustainability consultants, we explore the full stream of sustainability. Water management, like all sustainability concepts, is a continuous and all-inclusive process. Providing abundant clean water will require efforts from all angles, and both large scale and individual water cycle management.

by Taiga Company

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What is Your Unique Sustainable Value in the Supply Chain?

3BL Media — Tue, 02 Nov 2010 21:05:56 +0000

Each business has its own unique relationship with its supply chain. Some relationships are stronger than others; therefore, the drivers to implement change can be quite different from one organization to the next. However, our business sustainability consulting experience has shown that every supply chain can benefit from greater visibility.

The recent drive to incorporate ‘Sustainability’ into Supply Chain Management has inspired companies to reexamine their internal and external processes. Progressive organizations, like Wal-Mart and IBM, are evaluating their procurement, sourcing and supplier management from a new perspective to create additional value. But as we have discussed, not everyone sees the world from the same perspective as a Wal-Mart or IBM.

Incorporating sustainability concepts into business relationships creates, at a minimum, line of sight across the value chain. This visibility provides a path to the greater value of alignment and engagement. The sustainability concept of ‘Alignment’ and its impact on the supply chain is well documented. Creating alignment across the value chain can improve operational efficiency, reduce cost, and add value. Examples include:

• Internal Business Processes: Corporate goals focused on the process improvements which promote and enable a sustainable supply chain.

• Employee Engagement: Individual and organizational performance metrics which support corporate business sustainability goals

• Customer Expectations: Sustainable product expectations clearly communicated down the supply chain.

• Supplier Integration: Creating integrated processes with supplier to improve communication, increase efficiency, and ensure common sustainable processes.

• Learning and Growth: Create working relationships that promote change, innovation, and growth across the supply chain. Customers and suppliers grow and develop with your business.

• Financial Balance: Allowing all partners the ability to succeed financially creates a stable business environment and an aligned business sustainability direction.

Creating SCM alignment through increased eco awareness, applied sustainability concepts or a fully integrated sustainable supply chain can have immediate business impacts. Our professional consulting and small business resources provide guidance to companies seeking to make significant changes in their operations.

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Rally for Sanity: Jon Stewart’s Call for Action

3BL Media — Mon, 01 Nov 2010 22:23:14 +0000

I traveled 15 hours to get to the “Rally to Restore Sanity and/or Fear” on Saturday in Washington, D.C. Where did I come from? New York City. Was that insane?

What drove me to sit in Holland Tunnel traffic for 2 hours on a Friday night and crawl down the New Jersey Turnpike was probably the same thing everyone else en route was motivated by: Passion! A passion for having our voices heard, a passion for making the statement that our country is not controlled by extremists or haters, a passion for openly declaring our love for country, freedom, mutual tolerance and our way of life. These were the lovers that went down to our nation’s capital. By all accounts, more than two hundred thousand people attended the “Rally for Sanity and/or Fear”—twice the amount that showed up for Glenn Beck’s rally on the steps of the Lincoln Memorial in August. It was good to know that more people attended an anti-hate rally than a pro-hate one.

One of the most interesting aspects of the amazing turnout was its intergenerational quality. Twenty-somethings to sixty-somethings filled the overcrowded Metro and the National Mall. Some said they were liberals; others called themselves conservatives. Many said they were “moderates” not confined to labels. All were voicing their protest simply by their presence to the heated and empty vitriol currently favored by politicians and pundits. In Jon Stewart’s moving closing speech, he echoed this theme:

Most Americans don’t live their lives solely as Democrats, Republicans, Liberals or Conservatives.

How do Americans live their lives? He continued in his usual deadpan style:

Americans live their lives just a little bit late for something they have to do. Often something they do not want to do. But they do it. Impossible things that are only made possible by the little reasonable compromises we all make.

It was the “reasonableness” of ordinary people that Stewart and fellow funnyman Stephen Colbert emphasized.

continue reading

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Sustainability: business, life, environment – 10 Technology Tools for Your Green Business Toolbox

3BL Media — Fri, 29 Oct 2010 16:34:21 +0000

How do executives in a business reduce emissions, increase worker productivity and integrate sustainability concepts into the workplace? One way is to leverage technology. As demonstrated as a business sustainability program, leveraging technology has its benefits:

•    increase organization and productivity
•    eliminate storage space
•    reduce costs
•    improve disaster recovery protection for documents
•    reduces environmental impact

As many industries continue to recover from the economic slumber, now may be the perfect time to make changes for a new business environment. Incorporating sustainability concepts into the core company vision and implementing them consistently through all business process, positions a company to be one step ahead on the road to business recovery. Technology can do just that. Check out the following posts to explore how technology can help your business to further business sustainability within your organization.

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Why New Rules Support Family Farms( and Farmers)

3BL Media — Fri, 29 Oct 2010 15:55:26 +0000

The USDA has a law on the books that levels the playing field between family farmers who raise cattle, hogs and poultry and the large meat packers who purchase their livestock and bring it to market. It’s called the Packers and Stockyard Act, and its overseen by the USDA’s Grain Inspection, Packers and Stockyard Administration or GIPSA. But don’t tussle with that mouthful because it doesn’t explain what you need to know about the complex livestock market system. Just keep reading. GIPSA makes sure small producers have equal access to market that larger producers do. It’s fair competition, which is, of course, the American way.

Sounds great, right? And just in time for the good food revolution. But instead, this law has been gathering dust because the USDA hasn’t enforced it.

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