How we plan to reshape things going forward.

Dear Subscribers,

If it hasn’t already occurred to you, we apologize for the obvious slowdown in commentary posts here on our SECOND blog. There’s an obvious reason for this: our editorial team, along with members of management, have decided it best for 3BL Media to focus it’s primary resources and talent in building up our main blog page.

The logic behind this long overdue decision is simple: reader simplicity.

We feel having two blog sites, one here on WordPress, and the other on our homepage, over-shoots the mark on what we’re trying to create. Though our wordpress blog was created in principle to hedge conversation and  discussion, we feel that our main blog page offers readers much more perspective in our overall mission.

We are not discarding this blog( I can not stress this enough). We, as a team, have decided to instead use this blog space as a 3BL Media hub featuring updates on technological improvements, creative dialogue, and opinion pieces on the topics of corporate responsibility and cause marketing in it’s current-and subsequent-future form.

We hope you stick with us during this ride, and if you have any questions on this update or previous ones, please comment.

We encourage conversation.

In the meantime, continue to follow our updates on Twitter, and visit 3BL Blog to keep up on all Corporate Social Responsibility and Cause Marketing dialogue.

Editor

Cause Marketing Runs the Gamut

Paul Klein Blog

Yesterday I decided to write down everything I came across that had to do with cause-marketing. What I found ran the gamut from inspiring to somewhat misleading and made me think how ubiquitous this area is becoming, how hard it is to stand for something and how hard it is to stand out. See what you think: 

Russian model Natalia Vodianova heads-up the Naked Heart Foundation that helps “to provide a safe and inspiring environment in which to play for every child living in urban Russia.” (Really quite inspiring)

The New View Campaign – an initiative that was formed in 2000 “to challenge the distorted and oversimplified messages about sexuality that the pharmaceutical industry relies on to sell its new drugs.” (A Michael Moore-esque advocacy campaign)

A full page fundraising ad in the Globe and Mail for the United Way of Greater Toronto. (An intentionally disturbing full page image – one wonders who’s paying for all these ads)

A TD Friends of the Environment t-shirt worn by a skater at our local skating rink. (Nice to see that the grassroots intent of this initiative is actually seen at a local level)

A message on a Tampax carton about Protecting You. Protecting Futures – a HERO Partnership. Interestingly, the link provided (www.protectingfutures.com) goes to the Greater Cincinnati Foundation’s web site that appears to be one of P&G’s corporate partners but doesn’t reference the HEROS Partnership at all. (P&G would benefit by bringing more clarity and authenticity to this program).

Perhaps I’ll try this once a month just to see what comes up.

via 3blmedia.com