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(3BLMedia/theCSRfeed) SANTA BARBARA, CA (December 2009) – With the ever-increasing consumer demand for environmentally responsible materials in the product and packaging industries, many new substrates and processes have been brought to market in recent years. Using buzzwords like sustainable, eco-friendly and recyclable, there is no shortage of companies trying to jump on the green bandwagon.
Committed to eco-social projects and endeavors, Be Green is the first food fiber packaging company to achieve the coveted Cradle to Cradle CertificationCM. Cradle to Cradle Certification requires the use of environmentally safe and healthy materials, design for material reutilization, renewable energy and energy efficiency, efficient use of water and strategies for social responsibility.
An eco-intelligent alternative to thermoformed and injection molded plastics, their unbleached bulrush pulp enables them to utilize a multitude of readily renewable fibers, including bulrush (cattail reed), bamboo and sugarcane. The fibers can also be blended to create a customized mixture, suited specifically to the project and product. Burgopak’s knowledge of soy based inks is the perfect solution to cutting through the buzzwords to demonstrate a true dedication to our natural world.
There are, however, a few designers that have a thorough understanding of the production and fulfillment processes, enabling them to see through the greenwashing. Using a team with many years of manufacturing experience, Chicago packaging design agency Burgopak has established itself as an industry expert, originating practical yet brilliantly compelling structural and graphic designs like Bloomingdale’s “Little Brown Card.”
Burgopak’s new partnership with Santa Barbara-based Be Green Packaging is a natural fit, pairing Burgopak’s energetic designs with Be Green’s molded fiber manufacturing talents. The relationship will enable Burgopak to engineer custom Be Green components for clients in any market, from packaged foods to electronics to personal care products.
Having won awards in multiple markets, including health and beauty, consumer packaged goods and pharmaceuticals, this design agency continues to prove that there’s room for innovation in the highly competitive package design industry.
Press and product inquiries, please contact:
Megan Havrda
SVP Be Green Packaging
info@begreenpackaging.com
805.456.6088
About Be Green Packaging
Our Mission is simple. Be Green Packaging’s designs, manufacturers, and distributes Cradle-to-Cradle™ certified, tree-free, compostable packaging for the food and industrial packaging industries.
Be Green Packaging, LLC was formed in 2007 based on the ideas of:
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Manufacturing sustainable alternatives to standard plastic, foam, and paper food packaging
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Distribution through existing distribution channels worldwide
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Being price neutral to plastic and many other fiber products
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Reducing landfill waste through composting practices and building healthy soils worldwide.
About Burgopak
Founded in London in 2002, Burgopak has design studios across the world including London, Chicago, Berlin, Shenzhen and Tokyo. Their award-winning, patented BurgopakTM sliding packages offer clients a product presentation that differentiates them from the competition. The studios offer unrivaled package engineering and intelligent graphic designs, providing the complete package to clients of all sizes. Burgopak uses industry-leading production and design materials and engages quality control throughout, ensuring that each package is of premium structural integrity and is printed to meet the clients’ exacting standards.
Posted on November 18, 2009 by 3BL Media
Despite a sustained economic downturn, leading corporations appear to be strengthening their voluntary response to climate change. With the release of its third annual corporate climate scores for 90 well-known consumer companies, the non-profit organization Climate Counts pointed to a 22% increase in scores by 81 of the companies, as well as significant gains among those previously in the index’s lowest tier.
For the second straight year, Nike’s score of 83 points (out of a possible 100) topped the list. For the first time all of the 12 companies scored in the electronics sector and the four companies evaluated in the consumer shipping sector have now earned a score above 50 points, or what Climate Counts considers “striding” companies (in contrast with those “starting” companies earning 13-49 points and those “stuck” companies with 12 points or less). In recent years, these two sectors each have seen significant competitive energy around corporate sustainability, which appears to have had the effect of elevating scores – and substantive innovation efforts.
“Competition – the most fundamental tenet of a thriving global marketplace – will define the future of corporate climate action and sustainability,” said Climate Counts Executive Director Wood Turner. “Our scores show that companies are motivated to act when they may not measure up to other companies on their response to issues that matter to people. Climate change is certainly one of those issues, and companies in every major consumer sector have dialed up their efforts in an evolving economy to make the reduction of global warming pollution a competitive advantage.”
Climate Counts also found that the improved scores of a number of the companies it evaluates were more than just incremental. Scores surged for previously low-scoring companies like eBay (a jump of 48 points), US Airways (up 43 points to match most of the top scorers in a relatively low-scoring sector), Apple (up 41 points), and Levi Strauss (up 36 points) when many such companies became much more engaged in quantifying and reducing their impact on climate change and in supporting public policy on climate (or opposing the climate positions of groups like the US Chamber of Commerce). Climate Counts uses a 22-criteria scorecard to track corporate climate action in four key areas: measurement of impact; reduction of impact; engagement on public policy related to climate change; and openness and transparency with consumers on corporate climate activities.
“Climate Counts is one the key external benchmarks we consider in evaluating our progress to address climate change,” said Rob Bernard, Chief Environmental Strategist from Microsoft, up 23 points in the latest round of scores. “We appreciate the work they do to provide the marketplace with a framework for assessing companies’ actions to address the pressing issue of climate change.”
“Our new scores show that many, many companies have begun to take their responsibility for climate action seriously,” said Turner. “But the onus is also on consumers. It’s time now for them to show business that corporate climate action does not go unnoticed. Companies will continue to see climate protection as an opportunity when consumers tell them in no uncertain terms that inaction is simply not an option.”
To augment consumer action tools on its website, Climate Counts will release an iPhone application later this year to help consumers not only access company climate scores while shopping but also send messages to those companies about their scores.
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