A short, irreverent look at shareholder communications, sustainability and social media.
PCI-Media Impact is participating in GlobalGiving’s Open Challenge, an online fundraising drive, to save one of their most successful social change communications campaigns, which was recently cancelled as a result of the June 28 military coup in Honduras.
Agua de Ángel is a multi-faceted communications campaign developed by PCI-Media Impact and their Honduran partner, Red de Desarrollo Sostenible (Sustainable Development Network, in English), to encourage rural communities to protect and conserve local water supplies, which are increasingly threatened by deforestation, pesticide use, and mismanagement of solid waste.
The focal point of the campaign is an educational radio soap opera by the same name, Agua de Ángel, which broadcast its first five episodes in May and June on a government radio station. As a result of the military coup, the program has been taken off the air, and the Sustainable Development Network needs additional funding to broadcast on commercial radio.
To learn more about this fundraising effort or how you can contribute please visit the GlobalGiving Open Challenge page.