Many leading organizations are embracing business sustainability as a means to gain a long-term competitive advantage. These organizations are adopting a more comprehensive definition and business sustainability that runs consistently through core business processes and aligns the interests of key stakeholders.
While executive support is a critical key component to business success, it is not the only form of leadership present in an organization. According to a recent study, top performing organizations view sustainability as a “must have” strategy for long term business viability and success. A defining characteristic of these organizations is a recognition and response to “pressures from stakeholders”.
Sustainable organizations understand the value in managing their key business relationships. They realize that a quality workforce, aligned with the goals of the organization, is essential to business sustainability. Whether led by a sustainability executive or traditional management, the pursuit of long-term business sustainability enables business stakeholders:
• Employees: Create incentives to lower costs, initiate process improvements, and stimulate innovation.
• Customers: Establish expectations that are defining products and service attributes.
• Suppliers: Align supply chain expectations to drive sustainable material requirements and efficiencies.
In both a corporate culture which encourages stakeholder engagement and a traditional setting, there are opportunities to further facilitate eco awareness across any organization.
In our sustainability consulting practice, we work with clients to build a focused business sustainability plan which incorporates sustainability concepts into core business practices. We work with business leaders to engage employees and other key stakeholders in business sustainability strategies that add specific value and promote company growth and success.
Christine is an award-winning author, syndicated blogger and corporate strategist whose books, The High-Purpose Company (Collins, 2007) and Cause for Success (New World Library, 2004), as well as her “Case in Point” blog, separate the strategies and companies that make a positive difference from those that don’t. Christine’s work appears on websites including The Christian Science Monitor, Global Post, Fast Company, Ethical Corporation, APEsphere and others. Her purpose is to inspire stakeholder activism and a greater level of transparency amongst America’s powerful corporations.
(3BLMedia/theCSRfeed) – Northampton, MA – January 27, 2010 – 3BL Media, the experts in corporate social responsibility (CSR), sustainability and cause marketing communications, today announced plans to launch 3BL TV (Triple Bottom Line TV), a Web video channel scheduled to debut next month. At the core of the channel’s programming will be regular video segments produced by Christine Arena, Chris Jarvis, and Fabian Pattberg, who are recognized as the most respected and widely read bloggers covering topics related to CSR and sustainability.
“3BL Media’s initial foray into Web video, the CSR Minute, is now recognized as the leading daily Webcast for CSR news and information,” said Greg Schneider, co-founder and CEO, 3BL Media. “With the launch of 3BL TV, we are building on that success and increasing our reach as a media company at the intersection of CSR, social media and web video.”
Programming on 3BL TV will include:
theCSRminute – a daily video digest of CSR and sustainability news
theCSRreport – an in-depth look at the CSR world via company profiles and interviews.
CSRunscripted – personal essays featuring viewpoints, opinions, and insights.
About the Featured Contributors:
Christine Arena – corporate strategist, syndicated blogger, and award-winning author whose books include The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms That Are Changing Business Now (Collins, 2007), and Cause for Success: 10 Companies that Put Profit Second and Came in First (New World Library, 2004). Christine’s “Case in Point” blog, which separates the strategies and companies that make a positive difference from those that don’t, is currently published on a number of major business news websites.
Chris Jarvis – keynote speaker, consultant, and author of the Realizing Your Worth blog that focuses on CSR and corporate volunteering. In working with business and non-profits to create outstanding volunteer programs, Chris presents examples and practices that create value for companies while providing important benefits to the community.
Fabian Pattberg – a sustainability, CSR, and social media professional with many years experience whose expertise includes managing the production of multiple sustainability/CSR reports; planning and coordination of stakeholder engagement campaigns; advising companies on their CSR strategy/ implementation; and the use of social media for companies to promote their sustainability credentials.
”I’m excited to be working with Christine, Chris, and Fabian,” said John Howell, Editorial Director, 3BL Media. “Their experienced, authoritative voices brought to Web video on 3BL TV will allow 3BL Media to further support our mission of raising awareness for the importance of corporate responsibility. This venture brings our viewers and readers beyond the CSR Minute’s headlines, to in-depth profiles and interviews, opinion, and analysis.”
About 3BL Media 3BL Media is the leading CSR (Corporate Social Responsibility), sustainability, and cause marketing communications company. The company’s experienced team of professionals helps organizations—from nonprofits to multinational corporations—have a positive influence on society and the environment through information sharing that leverages the most cutting-edge technology and social media. 3BL Media defines, builds and refines the tools and methods necessary to help organizations communicate their commitment to the Triple Bottom Line in the way stakeholders want and need to know. For additional information, please visit:
As green efforts progress they’re moving toward a “tipping point” at which green takes off to transform daily life for all of us. Becoming a Zola Coordinator with Zola Goods (www.zolagoods.com) provides a new income for many and moves communities toward the tipping point where green truly becomes mainstream.
(3BLMedia/theCSRfeed) January 20, 2010 – The economy may be recovering but we’re not out of the woods yet; the December US jobs report suggests we’ve got a long way to go, with millions of people still looking for new jobs and a new direction. Environmental initiatives provide solutions by creating jobs, businesses and a better future. As green efforts progress they’re moving toward a “tipping point” at which green takes off to transform daily life for all of us. Becoming a Zola Coordinator with Zola Goods provides a new income for many and moves communities toward the tipping point where green truly becomes mainstream.
Founded in 2007 by Beth Remmes in Atlanta, Georgia, Zola: The Art of Living Green (www.zolagoods.com) provides people with an opportunity to share an empowering message and initiate change in homes across the United States, while also offering the chance to earn a supplemental income. Zola helps people to become more conscious consumers, making purchases more consistent with the long-term view of our impact on the environment and the world we’ll have in the future.
Embracing a grassroots approach, Zola Coordinators hold eco-home parties and workshops in their communities. With interesting and sometimes startling facts, a Zola Coordinator takes guests through the life of an average American consumer and demonstrates how to make small changes to improve their lives and surrounding environment. We often don’t see how much of an impact we have, or how we can make a difference. The conversation frequently turns to how people can participate in their local communities, from community gardens, to farmer’s markets, to recycling efforts in their schools and neighborhood.
Solutions and trends that transform society often come from the ground up. In The Tipping Point, Malcolm Gladwell writes, “To create one contagious movement, you often have to create many small movements first.” Each Zola Coordinator brings together small groups of people to share ideas and take actions that create a greener and more sustainable future. Groups that connect at Zola Parties are centers of change, spreading the green message outward to the rest of their community.
Zola’s product line is carefully determined using the triple bottom line value system that focuses on People, Planet, and Profit. Featured are some of the best eco-friendly products on the market including, energy and water saving devices, reusable bags, recycled paper goods and soy candles. In addition to environmental benefits, many of these products will also save people money. Unlike other direct selling companies, Zola has no selling or recruiting requirements. Zola Goods continued to grow in 2009, despite the lagging economy, demonstrating the consistent interest in authentic green information and products and in new opportunities.
Tony Kvale, of Kvale Good Natured Games LLC remarks, “Zola is a direct-selling model that is focused on products and principles, rather than pure profit motivation. Zola’s message is a long-awaited breath of fresh air!” Zola Goods is also a Green America approved company, awarded this distinction because of its principles, policies, and practices that improve the quality of life for their customers, employees, communities, and the environment.
Zola, of Italian origin, means “piece of earth.” By making small changes, each of us can heal our own piece of earth and together create an abundant future for our planet. Each of us can make an important difference, starting with decisions we make every day in our homes. “People may be confused, suffer from green fatigue, or be under the impression that their contributions would be insignificant, so they do not act,” says Remmes. “By educating people about the green movement in a fun, non-political forum, Zola empowers people to realize that individual actions are imperative to the health of our environment, and lays the foundation for people to be more open to large scale change, such as alternative energy.”
Have your own green business and want to get involved? Zola also highlights other green companies. Is your green business listed? If not, add yours today. http://www.zolagoods.com/links.php
If you would like more information about Zola, or to schedule an interview with Zola founder, Beth Remmes, please call 770-715-4525 or visit www.zolagoods.com.
3BL Media Announces Launch of 3BL TV, Featuring Web Video Content from CSR’s Most Influential Bloggers – Christine Arena, Chris Jarvis, and Fabian Pattberg | 3BL Media
(3BLMedia/theCSRfeed) – Northampton, MA – January 27, 2010 – 3BL Media, the experts in corporate social responsibility (CSR), sustainability and cause marketing communications, today announced plans to launch 3BL TV (Triple Bottom Line TV), a Web video channel scheduled to debut next month. At the core of the channel’s programming will be regular video segments produced by Christine Arena, Chris Jarvis, and Fabian Pattberg, who are recognized as the most respected and widely read bloggers covering topics related to CSR and sustainability.
“3BL Media’s initial foray into Web video, the CSR Minute, is now recognized as the leading daily Webcast for CSR news and information,” said Greg Schneider, co-founder and CEO, 3BL Media. “With the launch of 3BL TV, we are building on that success and increasing our reach as a media company at the intersection of CSR, social media and web video.”
Programming on 3BL TV will include:
theCSRminute – a daily video digest of CSR and sustainability news
theCSRreport – an in-depth look at the CSR world via company profiles and interviews.
CSRunscripted – personal essays featuring viewpoints, opinions, and insights.
About the Featured Contributors:
Christine Arena – corporate strategist, syndicated blogger, and award-winning author whose books include The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms That Are Changing Business Now (Collins, 2007), and Cause for Success: 10 Companies that Put Profit Second and Came in First (New World Library, 2004). Christine’s “Case in Point” blog, which separates the strategies and companies that make a positive difference from those that don’t, is currently published on a number of major business news websites.
Chris Jarvis – keynote speaker, consultant, and author of the Realizing Your Worth blog that focuses on CSR and corporate volunteering. In working with business and non-profits to create outstanding volunteer programs, Chris presents examples and practices that create value for companies while providing important benefits to the community.
Fabian Pattberg – a sustainability, CSR, and social media professional with many years experience whose expertise includes managing the production of multiple sustainability/CSR reports; planning and coordination of stakeholder engagement campaigns; advising companies on their CSR strategy/ implementation; and the use of social media for companies to promote their sustainability credentials.
”I’m excited to be working with Christine, Chris, and Fabian,” said John Howell, Editorial Director, 3BL Media. “Their experienced, authoritative voices brought to Web video on 3BL TV will allow 3BL Media to further support our mission of raising awareness for the importance of corporate responsibility. This venture brings our viewers and readers beyond the CSR Minute’s headlines, to in-depth profiles and interviews, opinion, and analysis.”
About 3BL Media
3BL Media is the leading CSR (Corporate Social Responsibility), sustainability, and cause marketing communications company. The company’s experienced team of professionals helps organizations—from nonprofits to multinational corporations—have a positive influence on society and the environment through information sharing that leverages the most cutting-edge technology and social media. 3BL Media defines, builds and refines the tools and methods necessary to help organizations communicate their commitment to the Triple Bottom Line in the way stakeholders want and need to know. For additional information, please visit:
http://3blmedia.com
http://twitter.com/3BLMedia
http://facebook.3blmedia.com
http://linkedin.3blmedia.com
Press Contact:
Steven Wright-Mark
Schwartz Public Relations
steven@schwartzpr.com
212-677-8700 ext. 29
http://twitter.com/SchwartzPRnyc
3BL Media Contact:
Greg Schneider
gschneider@3blmedia.com
866-508-0993 ext. 113
http://twitter.com/Greg_Schneider
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