3BL Media and Thomson Reuters Financial Video Partnership -Provides CSR-Related Multimedia Content, Including “theCSRminute,”

3BL Media, the experts in corporate social responsibility (CSR), sustainability and cause marketing communications, today announced that it has entered into an agreement with Thomson Reuters to provide CSR-related multimedia content for distribution on Thomson Reuters financial video platform.  Under the terms of the agreement, 3BL Media serves daily multimedia content from its base of client companies active in CSR, including 3BL’s own ‘theCSRminute,” a daily video digest focusing on corporate social responsibility initiatives, issues, trends, campaigns, awards, events, and breaking news.

Thomson Reuters financial video programming is an interactive web-based TV service allowing access to breaking news, analysis and research in a customized format, using a “narrowcasting” approach to provide access to short, segmented programming.  Created primarily for financial professionals, this interactive, multimedia video offering can be viewed here – http://etv.thomsonreuters.com/.

“We’re proud to have been selected by Thomson Reuters as the premiere CSR multimedia content provider for the launch of their revolutionary ‘Project Insider’ service,” said Greg Schneider, co-founder and CEO, 3BL Media.   “This agreement provides testimony to the value of  3BL’s video news content feeds, with particular emphasis on theCSRminute.”

Produced in-house by 3BL Media’s team of researchers and correspondents, theCSRminute recently covered news from such major companies as Nike, Gap, Phillips, Wal-Mart, Intel and Procter & Gamble as well as privately held companies, small businesses and start-ups, non-profit organizations and philanthropies.

For additional information on theCSRminute, please contact John Howell, Producer, jhowell@3blmedia.com, or at 866-508-0993, extension 121.

About 3BL Media
3BL Media is the leading CSR, Sustainability, and Cause Marketing Communications company. The company’s experienced team of professionals helps organizations — from nonprofits to multinational corporations — have a positive influence on society and the environment through information sharing that leverages the most cutting-edge technology and social media. 3BL Media defines, builds and refines the tools and methods necessary to help organizations communicate their commitment to the Triple Bottom Line in the way stakeholders want and need to know.  For additional information, please visit http://3blmedia.com.

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Financial Crisis Inspires Doing Well by Doing Good

Nothing has put the mandate for doing well by doing good more front and center than the financial collapse one year ago. For three decades, Greed has been Good! Better than good, it was great!

In America in the 1930s, a chicken in every pot was the social goal. People in the Great Depression were literally starving. Anyone with parents or grandparents who lived through those times is familiar with stories of struggle and strife. In the 1940s, defending our freedom was the call of duty for every citizen. War brides dreaded the sight of uniformed men at the door and mothers prayed for their sons to return home alive. Honor and freedom were the goals citizen’s strove for on both sides of the Atlantic. In the 1950s, a safe and secure life climbing up the corporate ladder was all any family could want. Moms stayed at home baking apple pie and dads worked to put two cars in the garage. Father’s Knew Best, kids were respectful, and a common morality ruled.

In the 1960s, things got a bit more real again. A throwback to the 1940s, principles of right and wrong, justice and injustice threw the nation into a state of turmoil. We didn’t always believe the same thing, but at least we had beliefs. The 1970s brought with it a new restlessness in post-war America. There was no cause to fight for anymore. The apathy led to the Culture of Greed.

Oliver Stone made a movie ironically intended to expose the superficiality of the world of finance. Instead the Hollywood version of the money machine made Greed a Star. Gordon Gekko became an American idol and profit at any cost became glamorous.

It didn’t matter how you made money anymore, just that you made it. You could beg, borrow, and steal to get to the top and it was all acceptable. It was simply “good” business…

Now a new kind of good business is breaking through to the other side. No longer a fringe idea for those outside of society, the Business of Good is one of the biggest industries in the New Economy.

The Wall Street Journal, one of the Greed culture’s loudest voices, reported this week on the move of talented college grads out of finance and into “doing good” professions. A MIT graduate student who originally intended to go to Lehman Brothers switched his plan to engineering and solar-power technology. New grads are flocking in droves to social entrepreneurship careers, social advocacy start-ups, better world businesses, and environmentally sound green business endeavors.

Phew! More proof that there is silver lining in every dark cloud. And it only took a major economic catastrophe to do it!

Click for the latest updates on Good-B

GoodB Blog

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Posted via web from 3BL Media’s Posterous

CSR Minute: September 15, 2009 – USA Today + Cone’s “Do Good”; Schwab + UC Berkeley’s Series; Sustain Link’s “Intelliegent Bank”

Corporate Social Responsible News: USA Today + Cone’s “Do Good” Panel; Schwab + UC Berkeley’s Speaker Series; Sustain Link’s “Intelliegent Bank” Rankings

Posted via web from 3BL Media’s Posterous