McKesson Releases Corporate Citizenship Report and Announces McKesson Foundation Focus on Chronic Disease Management | 3BL Media

McKesson Corporation, the nation’s oldest and largest healthcare services and IT company, today announced the release of its 2008-2009 Corporate Citizenship Report and launched the McKesson Foundation’s new strategic focus on chronic disease management. Designed to minimize paper and energy usage, the Company’s new online-only interactive report tells McKesson’s corporate citizenship story through the voices of McKesson employees and stakeholders. McKesson’s Corporate Citizenship Report is available at www.mckesson.com/citizenshipreport.

McKesson’s 2008-2009 Corporate Citizenship Report
McKesson’s 2008-2009 Corporate Citizenship Report highlights the Company’s high levels of employee engagement, commitment to environmental sustainability, culture of diversity and inclusion, and industry leading efforts to improve the safety, quality, and cost of healthcare. Corporate social responsibility principles are embedded within McKesson’s mission and focused goal of helping its customers improve patients’ lives. For example, in the last year nearly half of McKesson’s 32,000 employees participated in the Company’s annual Community Days volunteer event. At hundreds of sites worldwide McKesson Community Days volunteers created more than 16,000 care packages for hospitalized veterans at VA medical centers.

McKesson’s environmental sustainability journey, while still in its initial stages, has already yielded rewards for the planet and the Company, including a better understanding of McKesson’s greenhouse gas emissions, cost savings and employee participation. In 2008 McKesson established an executive-level Environmental Council and then launched a network of 12 employee-led Environmental Councils at McKesson sites around the world. After only eight months, McKesson Environmental Councils were responsible for projects that not only reduced the Company’s environmental impact but also resulted in nearly $100,000 in cost savings. In August McKesson also unveiled it’s first LEED-certified pharmaceutical distribution center located in the Chicago, Ill. area.

“At McKesson our belief is that a commitment to good corporate citizenship is a fundamental part of creating sustained value for both society and the company,” said Carrie Varoquiers, vice president of corporate citizenship and president of the McKesson Foundation. “McKesson’s corporate citizenship work complements the Company’s goal of helping our customers improve patients’ lives.”

Information within McKesson’s 2008-2009 Corporate Citizenship Report is framed by the Global Reporting Initiative (GRI) G3 Guidelines, internationally recognized sustainability and social responsibility reporting standards. McKesson self-declares this Report to GRI application level C. A full list of GRI indicators and McKesson’s reporting on these indicators is available in the Corporate Citizenship Report’s GRI Index. McKesson publishes its Corporate Citizenship Report biennially and released its last report in fall 2007.

McKesson Foundation Strategic Focus on Chronic Disease Management
In conjunction with the Company’s Corporate Citizenship Report release, the McKesson Foundation announced a new strategy to focus on chronic disease management. By combining the Foundation’s cash donations with McKesson Corporation’s deep institutional health care services and IT expertise, the program seeks to further the social impact that can be achieved. The Foundation’s near-term commitment is to fund innovative diabetes management projects.

During this challenging economic environment the Foundation has also expanded its matching gift program for employees and opened it up to all eligible 501(c)(3) organizations. For more information about the McKesson Foundation visit www.mckesson.com/foundation.

via 3blmedia.com

 

Social Media’s Powerful Impact on the Sustainability

Dialogue today announced a new report, Social Media Advances the Sustainability Dialogue, New Ways to Powerfully Engage Stakeholders.  The paper identifies the natural intersection between sustainability and the rise of social media; explores what leading brands are doing to change how they communicate; and shows how organizations can use their sustainability efforts to engage with their stakeholders in powerful ways that enhance trust and reputation.

Today’s stakeholders are increasingly looking for an authentic, two-way dialogue – gone are the days of one-way communication.  Much of today’s efforts to communicate about sustainability by the S&P 500 focus on producing reports that comply with standards such as the Global Reporting Initiative (GRI). A traditional sustainability report is still needed, but there are other ways for companies to disseminate that information and turn it into a conversation that builds trust, solves problems, and increases reputation, all of which contributes to the financial bottom line.

Social media is a growing phenomenon, and one that should not be underestimated in terms of reach and influence.  Forrester reports that “More than 4 in 5 US online adults now participate socially with people aged 35 to 54 growing 60 percent in the last year alone.

The prevalence of social media and increasing importance of sustainability efforts offers companies a unique opportunity to more effectively engage stakeholders. There is a natural intersection between social media and sustainability as both require authenticity, accountability and engagement with their audience to be effective. SDialogue’s paper shows how the power and influence possible with social media enables companies to advance the sustainability dialogue, taking it to a new, higher level of engagement and transparency.  It can be downloaded for free at www.sdialogue.com/social.

Never Listen To Marketers About Social Media | SheenOnline

There is a serious scam going on in the social media world and I’m tired of seeing people get got. Marketing has come a long way, changed a lot, and still remained the same. The problem is that the pillars of the MLM community are fooling you with a false narrative. They want you to think that you will become a marketing powerhouse in social media with thousands of customers running after you, wallets out and purses open,  by simply following the steps in their latest e-book or whatever info product they’re slinging.

Don’t get me wrong, there are marketers out there that know what they’re talking about. You can tell they know what they’re talking about because the tech world recognizes them as equals. Not only are they skilled marketers, but their circles intersect with the people who help build and promote these new media tools.

It goes back to the question of , “Can you be a social media expert without being in social media?” The answer is, “Hell No!” If you aren’t in the trenches building your community and interacting with people, you cannot claim to know how to use this stuff.

The reason these MLM and Network Marketing gurus get such huge followings on all these social networking sites is that they already had huge followings to begin with. Look at how long some of these guys (and gals) have been around. Their tribe was built a long time ago. All they’ve done is leverage that tribe. A simple call to action to their existing mailing list and they’ve suddenly got 30,000 followers on Twitter. It’s that simple…for them.

You will never be able to duplicate this. There is nothing in anyone’s e-book or video series that changes that reality. You don’t have a standing army of customers. You are starting from scratch and you will have to put in the work to build your own community from the ground up. Anyone offering a magic shortcut to this end is blatantly lying you will waste a lot of time failing really slow if you buy into their crap.

Don’t believe me? Try and prove me wrong. I’ll wait…

…on second thought, I won’t. I’ve got better things to do.

via sheenonline.biz