Christine is an award-winning author, syndicated blogger and corporate strategist whose books, The High-Purpose Company (Collins, 2007) and Cause for Success (New World Library, 2004), as well as her “Case in Point” blog, separate the strategies and companies that make a positive difference from those that don’t. Christine’s work appears on websites including The Christian Science Monitor, Global Post, Fast Company, Ethical Corporation, APEsphere and others. Her purpose is to inspire stakeholder activism and a greater level of transparency amongst America’s powerful corporations.
(3BLMedia/theCSRfeed) – Northampton, MA – January 27, 2010 – 3BL Media, the experts in corporate social responsibility (CSR), sustainability and cause marketing communications, today announced plans to launch 3BL TV (Triple Bottom Line TV), a Web video channel scheduled to debut next month. At the core of the channel’s programming will be regular video segments produced by Christine Arena, Chris Jarvis, and Fabian Pattberg, who are recognized as the most respected and widely read bloggers covering topics related to CSR and sustainability.
“3BL Media’s initial foray into Web video, the CSR Minute, is now recognized as the leading daily Webcast for CSR news and information,” said Greg Schneider, co-founder and CEO, 3BL Media. “With the launch of 3BL TV, we are building on that success and increasing our reach as a media company at the intersection of CSR, social media and web video.”
Programming on 3BL TV will include:
theCSRminute – a daily video digest of CSR and sustainability news
theCSRreport – an in-depth look at the CSR world via company profiles and interviews.
CSRunscripted – personal essays featuring viewpoints, opinions, and insights.
About the Featured Contributors:
Christine Arena – corporate strategist, syndicated blogger, and award-winning author whose books include The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms That Are Changing Business Now (Collins, 2007), and Cause for Success: 10 Companies that Put Profit Second and Came in First (New World Library, 2004). Christine’s “Case in Point” blog, which separates the strategies and companies that make a positive difference from those that don’t, is currently published on a number of major business news websites.
Chris Jarvis – keynote speaker, consultant, and author of the Realizing Your Worth blog that focuses on CSR and corporate volunteering. In working with business and non-profits to create outstanding volunteer programs, Chris presents examples and practices that create value for companies while providing important benefits to the community.
Fabian Pattberg – a sustainability, CSR, and social media professional with many years experience whose expertise includes managing the production of multiple sustainability/CSR reports; planning and coordination of stakeholder engagement campaigns; advising companies on their CSR strategy/ implementation; and the use of social media for companies to promote their sustainability credentials.
”I’m excited to be working with Christine, Chris, and Fabian,” said John Howell, Editorial Director, 3BL Media. “Their experienced, authoritative voices brought to Web video on 3BL TV will allow 3BL Media to further support our mission of raising awareness for the importance of corporate responsibility. This venture brings our viewers and readers beyond the CSR Minute’s headlines, to in-depth profiles and interviews, opinion, and analysis.”
About 3BL Media 3BL Media is the leading CSR (Corporate Social Responsibility), sustainability, and cause marketing communications company. The company’s experienced team of professionals helps organizations—from nonprofits to multinational corporations—have a positive influence on society and the environment through information sharing that leverages the most cutting-edge technology and social media. 3BL Media defines, builds and refines the tools and methods necessary to help organizations communicate their commitment to the Triple Bottom Line in the way stakeholders want and need to know. For additional information, please visit:
The green entrepreneurs I speak with every day have great stories to tell about their phenomenal work saving resources, cleaning our energy, and creating a better world. These stories do more than entertain; they get attention and bring in business. Telling your story is one thing, but making sure that it’s heard is another. Tools ranging from PR to Twitter can deliver your message, each with their pros and cons, and services like 3BL Media can amplify your story to reach more eyeballs and get noticed.
3BL (Triple Bottom Line) Media and the Centre for Sustainability and Excellence (CSE) announced today a strategic partnership which will provide CSE clients with access to the world’s largest corporate social responsibility and sustainability news distribution network. The partnership will bring global recognition to the sustainability initiatives undertaken by leading progressive businesses as part of their work with CSE.
CSE provides services for Sustainability Management and Reporting, Climate Change Solutions, including LCAs and Carbon footprint Strategy, Green Marketing, CSR Assurance and Sustainable Investment. CSE also conducts executive training workshops in more than 18 countries around the globe.
“In support of our global efforts to promote Sustainability, we consider our partnership with 3BL Media vital in enabling organizations to communicate their Corporate Responsibility commitments, as well as share best practices via a comprehensive distribution network,” says CSE Managing Director, Nikos Avlonas.
3BL Media’s communications strategies include the production and distribution of videos, podcasts, media advisories, press releases and blogs. 3BL Media produces “theCSRminute” which is viewed by media professionals, business executives and consumers, and is considered a major source of reliable issues and trends, of breaking news and profiles of businesses and organizations. 3BL Media news distribution reaches the largest, most relevant audience through a proprietary network that includes thousands of media points, social networks, bloggers, video sharing sites, affiliates, aggregators and partnerships with major news outlets worldwide.
“As a recognized leader in CSR and sustainability consulting worldwide, we are honored that CSE chose 3BL Media to communicate the important work that their clients are doing. We look forward to working closely with CSE and helping to keep stakeholders informed,” says 3BL Media CEO, Greg Schneider.
There is a serious scam going on in the social media world and I’m tired of seeing people get got. Marketing has come a long way, changed a lot, and still remained the same. The problem is that the pillars of the MLM community are fooling you with a false narrative. They want you to think that you will become a marketing powerhouse in social media with thousands of customers running after you, wallets out and purses open, by simply following the steps in their latest e-book or whatever info product they’re slinging.
Don’t get me wrong, there are marketers out there that know what they’re talking about. You can tell they know what they’re talking about because the tech world recognizes them as equals. Not only are they skilled marketers, but their circles intersect with the people who help build and promote these new media tools.
It goes back to the question of , “Can you be a social media expert without being in social media?” The answer is, “Hell No!” If you aren’t in the trenches building your community and interacting with people, you cannot claim to know how to use this stuff.
The reason these MLM and Network Marketing gurus get such huge followings on all these social networking sites is that they already had huge followings to begin with. Look at how long some of these guys (and gals) have been around. Their tribe was built a long time ago. All they’ve done is leverage that tribe. A simple call to action to their existing mailing list and they’ve suddenly got 30,000 followers on Twitter. It’s that simple…for them.
You will never be able to duplicate this. There is nothing in anyone’s e-book or video series that changes that reality. You don’t have a standing army of customers. You are starting from scratch and you will have to put in the work to build your own community from the ground up. Anyone offering a magic shortcut to this end is blatantly lying you will waste a lot of time failing really slow if you buy into their crap.
Don’t believe me? Try and prove me wrong. I’ll wait…
…on second thought, I won’t. I’ve got better things to do.
The use of contests is on the rise as more organizations promote awareness of their sustainability initiatives. Contests are a great way to engage people in a participatory manner to learn more about a subject, while also promoting the organization.
At the same time, the explosion of online tools over the last few years has vastly expanded audience reach for a fraction of the cost – not only for media like text and graphics, but for audio (e.g., podcasts) and video (e.g., YouTube) as well. Organizations are increasingly using these various media channels to raise awareness and increase participation in their contests.
For example, as part of its rebranding effort, SDialogue (formerly SRB Marketing) is currently running its “S Contest,” and using audio and video to promote the contest to other organizations with a sustainability story to tell. It’s also giving participants multimedia options for entering – participants can enter the contest with a short written argument for why they should be chosen at the firm’s website or Facebook page, or can add or substitute a video at it’s YouTube page. The winner gets $10,000 worth of sustainability strategy and communications services.
Another contest, run by the Boston College Center for Corporate Citizenship, is the annual International Corporate Citizenship Film Festival, first held earlier this spring. Member companies submitted videos detailing the impact they’re having through their corporate social responsibility programs. About 15,000 votes were cast on the Center’s web site and 30,000 video views recorded. The first place award went to FedEx, second place went to Hitachi, and third went to PriceWaterhouseCoopers.
3BL (Triple Bottom Line) Media and the Centre for Sustainability and Excellence (CSE) announced today a strategic partnership which will provide CSE clients with access to the world’s largest corporate social responsibility and sustainability news distribution network. The partnership will bring global recognition to the sustainability initiatives undertaken by leading progressive businesses as part of their work with CSE.
3BL Media Announces Launch of 3BL TV, Featuring Web Video Content from CSR’s Most Influential Bloggers – Christine Arena, Chris Jarvis, and Fabian Pattberg | 3BL Media
(3BLMedia/theCSRfeed) – Northampton, MA – January 27, 2010 – 3BL Media, the experts in corporate social responsibility (CSR), sustainability and cause marketing communications, today announced plans to launch 3BL TV (Triple Bottom Line TV), a Web video channel scheduled to debut next month. At the core of the channel’s programming will be regular video segments produced by Christine Arena, Chris Jarvis, and Fabian Pattberg, who are recognized as the most respected and widely read bloggers covering topics related to CSR and sustainability.
“3BL Media’s initial foray into Web video, the CSR Minute, is now recognized as the leading daily Webcast for CSR news and information,” said Greg Schneider, co-founder and CEO, 3BL Media. “With the launch of 3BL TV, we are building on that success and increasing our reach as a media company at the intersection of CSR, social media and web video.”
Programming on 3BL TV will include:
theCSRminute – a daily video digest of CSR and sustainability news
theCSRreport – an in-depth look at the CSR world via company profiles and interviews.
CSRunscripted – personal essays featuring viewpoints, opinions, and insights.
About the Featured Contributors:
Christine Arena – corporate strategist, syndicated blogger, and award-winning author whose books include The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms That Are Changing Business Now (Collins, 2007), and Cause for Success: 10 Companies that Put Profit Second and Came in First (New World Library, 2004). Christine’s “Case in Point” blog, which separates the strategies and companies that make a positive difference from those that don’t, is currently published on a number of major business news websites.
Chris Jarvis – keynote speaker, consultant, and author of the Realizing Your Worth blog that focuses on CSR and corporate volunteering. In working with business and non-profits to create outstanding volunteer programs, Chris presents examples and practices that create value for companies while providing important benefits to the community.
Fabian Pattberg – a sustainability, CSR, and social media professional with many years experience whose expertise includes managing the production of multiple sustainability/CSR reports; planning and coordination of stakeholder engagement campaigns; advising companies on their CSR strategy/ implementation; and the use of social media for companies to promote their sustainability credentials.
”I’m excited to be working with Christine, Chris, and Fabian,” said John Howell, Editorial Director, 3BL Media. “Their experienced, authoritative voices brought to Web video on 3BL TV will allow 3BL Media to further support our mission of raising awareness for the importance of corporate responsibility. This venture brings our viewers and readers beyond the CSR Minute’s headlines, to in-depth profiles and interviews, opinion, and analysis.”
About 3BL Media
3BL Media is the leading CSR (Corporate Social Responsibility), sustainability, and cause marketing communications company. The company’s experienced team of professionals helps organizations—from nonprofits to multinational corporations—have a positive influence on society and the environment through information sharing that leverages the most cutting-edge technology and social media. 3BL Media defines, builds and refines the tools and methods necessary to help organizations communicate their commitment to the Triple Bottom Line in the way stakeholders want and need to know. For additional information, please visit:
http://3blmedia.com
http://twitter.com/3BLMedia
http://facebook.3blmedia.com
http://linkedin.3blmedia.com
Press Contact:
Steven Wright-Mark
Schwartz Public Relations
steven@schwartzpr.com
212-677-8700 ext. 29
http://twitter.com/SchwartzPRnyc
3BL Media Contact:
Greg Schneider
gschneider@3blmedia.com
866-508-0993 ext. 113
http://twitter.com/Greg_Schneider
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