Christine is an award-winning author, syndicated blogger and corporate strategist whose books, The High-Purpose Company (Collins, 2007) and Cause for Success (New World Library, 2004), as well as her “Case in Point” blog, separate the strategies and companies that make a positive difference from those that don’t. Christine’s work appears on websites including The Christian Science Monitor, Global Post, Fast Company, Ethical Corporation, APEsphere and others. Her purpose is to inspire stakeholder activism and a greater level of transparency amongst America’s powerful corporations.
Award-Winning Author, Blogger and Corporate Strategist Christine Arena To Produce Segments For 3BL TV, 3BL Media’s New Web Video
The green entrepreneurs I speak with every day have great stories to tell about their phenomenal work saving resources, cleaning our energy, and creating a better world. These stories do more than entertain; they get attention and bring in business. Telling your story is one thing, but making sure that it’s heard is another. Tools ranging from PR to Twitter can deliver your message, each with their pros and cons, and services like 3BL Media can amplify your story to reach more eyeballs and get noticed.
To read more click here: Fast Company blog
The use of contests is on the rise as more organizations promote awareness of their sustainability initiatives. Contests are a great way to engage people in a participatory manner to learn more about a subject, while also promoting the organization.
At the same time, the explosion of online tools over the last few years has vastly expanded audience reach for a fraction of the cost – not only for media like text and graphics, but for audio (e.g., podcasts) and video (e.g., YouTube) as well. Organizations are increasingly using these various media channels to raise awareness and increase participation in their contests.
For example, as part of its rebranding effort, SDialogue (formerly SRB Marketing) is currently running its “S Contest,” and using audio and video to promote the contest to other organizations with a sustainability story to tell. It’s also giving participants multimedia options for entering – participants can enter the contest with a short written argument for why they should be chosen at the firm’s website or Facebook page, or can add or substitute a video at it’s YouTube page. The winner gets $10,000 worth of sustainability strategy and communications services.
Another contest, run by the Boston College Center for Corporate Citizenship, is the annual International Corporate Citizenship Film Festival, first held earlier this spring. Member companies submitted videos detailing the impact they’re having through their corporate social responsibility programs. About 15,000 votes were cast on the Center’s web site and 30,000 video views recorded. The first place award went to FedEx, second place went to Hitachi, and third went to PriceWaterhouseCoopers.