CSR Partnerships: The Non Profit Perspective | 3BL Media

What’s the best way to maximize partnerships with non-profit organizations? It starts with understanding how NGOs operate and how they approach building relationships with corporations.

Part 1

Part 2

Paul Klein of Impakt, discusses the opportunities and challenges related to building partnerships with corporations with Mary Alberti, CEO of the Schizophrenia Society of Ontario and Anna Kennedy, Executive Director of Lymphovenous Association of Ontario

Cause Marketing Runs the Gamut

Paul Klein Blog

Yesterday I decided to write down everything I came across that had to do with cause-marketing. What I found ran the gamut from inspiring to somewhat misleading and made me think how ubiquitous this area is becoming, how hard it is to stand for something and how hard it is to stand out. See what you think: 

Russian model Natalia Vodianova heads-up the Naked Heart Foundation that helps “to provide a safe and inspiring environment in which to play for every child living in urban Russia.” (Really quite inspiring)

The New View Campaign – an initiative that was formed in 2000 “to challenge the distorted and oversimplified messages about sexuality that the pharmaceutical industry relies on to sell its new drugs.” (A Michael Moore-esque advocacy campaign)

A full page fundraising ad in the Globe and Mail for the United Way of Greater Toronto. (An intentionally disturbing full page image – one wonders who’s paying for all these ads)

A TD Friends of the Environment t-shirt worn by a skater at our local skating rink. (Nice to see that the grassroots intent of this initiative is actually seen at a local level)

A message on a Tampax carton about Protecting You. Protecting Futures – a HERO Partnership. Interestingly, the link provided (www.protectingfutures.com) goes to the Greater Cincinnati Foundation’s web site that appears to be one of P&G’s corporate partners but doesn’t reference the HEROS Partnership at all. (P&G would benefit by bringing more clarity and authenticity to this program).

Perhaps I’ll try this once a month just to see what comes up.

via 3blmedia.com