Save Honduras’ first environmental themed radio program, “Agua de Ángel”

In the wake of the Honduran military coup in June, several radio stations and other media outlets have come under attack, which has resulted in the cancellation of many broadcasts, including Media Impact’s radio soap opera about healthy environmental practices.

Now, the show is off the air and PCI-Media Impact is determined to bring it back using GlobalGiving’s Global Open Challenge, an online fundraising platform where individuals and organizations can make contributions to help innovative development projects of their choice.  Media Impact has until Friday, September 18 to raise $4,000 from at least 50 donors to ensure a spot on the GlobalGiving site and support the commercial rebroadcast of Agua de Ángel.

Time is running out; There are 9 days left in the Global Open Challenge and Media Impact only needs $931 from at least 10 donors.

Please help us reach this goal by making a $10 donation today. Support rural Hondurans’ right to clean, safe drinking water!   www.globalgiving.com/3732

via 3blmedia.com

“Magic Touch,” teaches Ecuadorian youth the importance of equal rights

We at 3BL Media have been working with PCI Media Impact for some time now, assisting in part with marketing their Magic Touch(Toque Magico) youth-oriented serial drama across the layered internet. Actually I would say it’s been more enjoyable for me than tedious work at all. Following the weekly misadventures and morality issues of the “Toque Magico” characters has turned itself into a regular American Serial – a roller-coaster of surprises.

So, I think it’s only fair that I introduce PCI-Media’s radio drama to those who might not be all to familiar with it. I hope, that after listening/reading this week’s episode, you’ll want to start from the very beginning of the Toque Magico series. I mean, it’s only fair..

- Terence

PCI Media Impact, a non-profit organization specializing in the use of Entertainment Education to promote social change, premiers their Ecuadorian serial drama, “Toque Magico (Magic Touch)”, every Wednesday on both YouTube and Facebook.

Magic Touch was first broadcast in 2008 to promote youth awareness of gender equality and assist in the cultural elimination of inequity and prevention of violence against women.

This week on Toque Magico:

Chapter XIV: Little toad, big toad…harasser

Educational topic: Sexual Harassment in the School

Mister Master NN encloses Virgi in a time bubble to sexually abuse her. The inspector confesses to the apprentice witch that he has known for a year that her womb was dimmed. He sees her as an easy target that has nothing to lose in maintaining sexual relations with him. Magdalena returns from eternity to stop him from committing the violation. Finally, Virgi escapes and turns in an anonymous letter relaying the abuses that could have been committed by Mister Master NN and is able to put an end to the corruption.

PCI-Media Impact; GlobalGiving Participating in Open Challenge, an online fundraising drive

PCI-Media Impact is participating in GlobalGiving’s Open Challenge, an online fundraising drive, to save one of their most successful social change communications campaigns, which was recently cancelled as a result of the June 28 military coup in Honduras.

Agua de Ángel is a multi-faceted communications campaign developed by PCI-Media Impact and their Honduran partner, Red de Desarrollo Sostenible (Sustainable Development Network, in English), to encourage rural communities to protect and conserve local water supplies, which are increasingly threatened by deforestation, pesticide use, and mismanagement of solid waste.

The focal point of the campaign is an educational radio soap opera by the same name, Agua de Ángel, which broadcast its first five episodes in May and June on a government radio station.  As a result of the military coup, the program has been taken off the air, and the Sustainable Development Network needs additional funding to broadcast on commercial radio.

To learn more about this fundraising effort or how you can contribute please visit the GlobalGiving Open Challenge page.