CSR Minute: 12/16/09 – AT&T’s Business Sustainability Council; 2010 CSR Conference of the Americas

Corporate Social Responsibility News: AT&T’s Business Sustainability Council; 2010 CSR Conference

CSR Minute: Climate Counts Corporate Scorecard; Textile Insight’s Sustainability Panel

Corporate Social Responsibility News: CSR Minute: Climate Counts Corporate Scorecard; Intn’l Oeko-Tex Assoc/Textile Insight’s Sustainability Panel

Carrot-mob Targets Businesses with Green Shopping Mob

Sometimes you can get more done with a carrot than a stick. An angry mob with sticks can get their way, but so can a friendly mob with carrots.

The carrots in this case are shopping dollars. The friendly mob is made up of environmental activists. Their target is a Minneapolis hardware store that is very happy to be attacked. So much so, it bid higher than any other hardware store for the privilege.

Organizers of Carrotmob Minneapolis asked five Minneapolis hardware stores to commit a portion of the sales from one day to making environmentally friendly changes to their stores. The winner was Guse Hardware which promised it would dedicate 100% of its sales on October 24th to making changes that would reduce the carbon footprint of its store at 4602 Bryant Avenue South.

Using social media such as Facebook and Twitter, Carrotmob Minneapolis hopes to flood the store with customers at exactly 3:50pm on October 24th. The significance of the time and date? October 24th just happens to the International Day of Climate Change for 350.org. The number 350 is what scientists say is the safe upper limit for carbon dioxide in the atmosphere.

According to 350.org, leading climatologists have issued a series of studies showing that the planet faces both human and natural disaster if atmospheric concentrations of CO2 remaine above 350 parts per million. Right now there are 390 parts per million of CO2 in the earth’s atmosphere.

“Thisis really exciting” says Carrotmob Minneapolis organizer Natalie Gille “We’ve had the opportunity to engage a lot of people”.

Gille says that in less than a month, about 120 people have become “fans” of the Carrotmob event on facebook. That doesn’t mean they’ll all show up on October 24th. But it is an indicator of the level of interest in the event.

“It’s positive. It’s local. It’s engaging the community and we’re helping small businesses.”

Gille and Esther Callahan explain more about how things will work in this video interview done by Craig Stellmacher.

3BL Media and the Centre for Sustainability and Excellence (CSE) Announce Strategic Partnership

3BL (Triple Bottom Line) Media and the Centre for Sustainability and Excellence (CSE) announced today a strategic partnership which will provide CSE clients with access to the world’s largest corporate social responsibility and sustainability news distribution network.  The partnership will bring global recognition to the sustainability initiatives undertaken by leading progressive businesses as part of their work with CSE.

CSE provides services for Sustainability Management and Reporting, Climate Change Solutions, including LCAs and Carbon footprint Strategy, Green Marketing, CSR Assurance and Sustainable Investment. CSE also conducts executive training workshops in more than 18 countries around the globe.

“In support of our global efforts to promote Sustainability, we consider our partnership with 3BL Media vital in enabling organizations to communicate their Corporate Responsibility commitments, as well as share best practices via a comprehensive distribution network,” says CSE Managing Director, Nikos Avlonas.

3BL Media’s communications strategies include the production and distribution of videos, podcasts, media advisories, press releases and blogs.  3BL Media produces “theCSRminute” which is viewed by media professionals, business executives and consumers, and is considered a major source of reliable issues and trends, of breaking news and profiles of businesses and organizations. 3BL Media news distribution reaches the largest, most relevant audience through a proprietary network that includes thousands of media points, social networks, bloggers, video sharing sites, affiliates, aggregators and partnerships with major news outlets worldwide.

“As a recognized leader in CSR and sustainability consulting worldwide, we are honored that CSE chose 3BL Media to communicate the important work that their clients are doing.  We look forward to working closely with CSE and helping to keep stakeholders informed,” says 3BL Media CEO, Greg Schneider.

via 3blmedia.com

CSR Minute: September 17, 2009 – Caterpillar’s Dow Jones Sustainability Index; Alcatel Lucent’s Award; SDialogue’s Name Change

Corporate Social Responsible News: Caterpillar’s Dow Jones Sustainability Index Status; Alcatel Lucent’s Eco-Award; SDialogue’s Name Change

Conversations About Corporate Social Responsibility – Episode 1 | 3BL Media

Impakt president and Paul Klein sits down with Direct Energy‘s James Temple to discuss the company’s CSR initiatives and community investment program. Temple offers key takeaways for companies looking to improve the performance of their community investments.

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